Disscussion

Cal Poly Pomona | LCS

1 of 2

Discussion Board Expectations & Rubric What You Need to Know The Discussion Board in Blackboard will be used regularly and frequently in this course to help you

develop skills in participation, critical thinking, problem solving, and communication. In marketing,

organizations hire for a candidate’s projected value or contribution. This requires thoughtful and

articulate participation and the ability to address key issues while keeping in mind relevant details.

Furthermore, marketing is not a black and white world. A silver bullet or single answer rarely exists.

Successful marketers learn how to work through ambiguity, imperfect information, and a constantly

changing environment. Keep this in mind as you respond to questions in the threads.

Schedule Refer to the Syllabus for weeks where Discussion Board posts are required. Questions will connect to the

scheduled topics. Complete your response(s), including a meaningful comment on a peer’s post by 11:59

PM on the dates indicated in the Syllabus (Course Schedule).

Grading/Scoring Refer to the Discussion Board Rubric for descriptions of how to meet the criteria for demonstrating

expected competency in your responses.

When typing an answer to a peer or the instructor, ask yourself: “Am I adding value to this discussion?”

Best Practices: Write your initial responses in Word or Google Docs so you can edit before posting. Block

time on the calendar to develop and edit your responses prior to submission.

Feedback I will provide specific feedback the first couple of weeks and within 72 hours after the due date and for

each original post. Feedback may include a need for revision and/or questions to build on an idea or

promote thinking. All posts will be reviewed using the criteria in the Discussion Board rubric.

Etiquette • Stay on topic.

• Respect diversity.

• Be mindful of tone.

• Review and revise before posting.

• Use proper writing skills, grammar, and formatting.

• Participate with curiosity.

Cal Poly Pomona | LCS

2 of 2

Rubric Discussion Board Rubric

Expected Competency Approaching Competency

Unacceptable Response

Score 3 points 1-2 points 0 points Substantial and Relevant

Include thoughtful and reflective comments; make a point with clear reasoning

Some content is reasonably understood but there is a sense that something is missing

Idea is difficult to understand, irrelevant comments, struggle to provide reasoning

Citations and Evidence (as appropriate, based the questions asked)

Industry examples and/or market data support comments; references are appropriately integrated

Some evidence is included but may not be integrated effectively; may need additional evidence to support reasoning

Missing quotes, lacking evidence, sources are inappropriately used in comments

Contribution to Community

Add comments that build on what someone else said; ask questions to further an idea; share creative perspective to topics

Attempts to advance discussion or an idea, summarizes without adding to the conversation

No effort to build on others’ comments, unaware of others’ contributions to the community

Interactions with Others

Express appreciation for enlightenment gained, interactions appropriate for a professional setting

Inconsistent interaction, limited demonstration of having read or thought about others’ comments

No interaction, comments may detract from the discussion