Discussion Board and Faith & Integration Replies

Definition: “The container that holds the product itself. It can be divided into primary, secondary, and transit packaging”( Hill, C. & Hult, 2020, p. 427).

Summary: In the article “Big Brands Struggle to Quit Plastic,” author Saabria Chaudhuri (2019) looks into the overflow of plastic used for packaging purposes and the high need for a material replacement or an innovating idea. Many companies are looking into the thought of reusable packaging although it is inconvenient and costly. The article went into a discussion of the baby steps that need to be taken in order to find a solution for many companies to jump on board in.

Discussion: The products we find on the shelves at stores or in the cabinets at home are all mostly packaged in plastic. We are don’t even acknowledge how much plastic we touch throughout the day because it has become incredibly normal to our lives. We fail to see the wasteland the plastic is dumped in after we throw it away in the trash. This area of innovation is in need of test trials in order to find the best solution. A lawyer quoted in the article states, “If everything is plastic, we literally have no choice but to consume it”(Chaudhuri, 2019,p.3). This quote puts imagery in my mind of the desperate need for companies to experiment with workable and practical resolutions. If no company stands up for this issue, we all will be stuck. The discussion of reusable containers is just a step in the right direction even if it does not take off. A company that sees this vision is called Loop, and their goal is to sell products like ice cream and hair products “in containers designed to be returned and refilled”( Chaudhuri, 2019, p.3). I have mixed feelings about this type of solution because reusable or refill models are highly inconvenient in a world that strictly strives for continence. Overall, I do think any possible solution helps, so we are moving in the right direction of innovation.

References