Discussion board 7&8
VIDEO 1 : https://youtu.be/OkvjqoplvIg?list=PL721AF002492BFB7C
VIDEO 2: https://youtu.be/uDRaU_JV-4U
Crisis Management Case Studies 3. Read the following story on the 1982 Tylenol murders and watch the related video: Read the story here: http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html Watch the video here about the police investigation:
VIDEO 4: https://youtu.be/7HYlThjvLjs
Discussion Board Questions Use examples in the assigned videos and/or readings
1. Would you consider a career in public relations? Why or why not? If you are a public relations major, why did you choose this field?
2. What would be the best part of this job, and what would be the most challenging part?
3. Discuss the positives and negatives of how Johnson & Johnson and BP handled their separate public relations crises. What is the best way to protect a brand during times of crisis like this?
Your answers must be at least 300 words