Strategic decision Making

Chapter

8:

Marketing,

Finance/Accounting,

R&D,

and

MIS

Issues

Learning

Objectives:

1.

Identify

and

describe

strategic

marketing

issues

vital

for

strategy

implementation.

2.

Explain

why

social

media

marketing

is

an

important

strategy

-

implementation

tool.

3.

Explain

why

market

segmentation

is

an

important

strategy

-

implementation

tool.

4.

Explain

how

to

use

product

positioning

(perceptual

mapping)

as

a

strategy

-

implementation

tool.

5.

Identify

and

describe

strategic

finance/accounting

issues

vital

for

strategy

implementation

.

6.

Perform

E

P

S/E

B

I

T

analysis

to

evaluate

the

attractiveness

of

debt

versus

stock

as

a

source

of

capital

to

implement

strategies.

7.

Develop

projected

financial

statements

to

reveal

the

impact

of

strategy

recommendations.

8.

Determine

the

cash

value

of

any

business

using

four

corporate

evaluation

methods.

9.

Discuss

I

P

Os,

keeping

cash

offshore,

and

issuing

corporate

bonds

as

strategic

decis

ions

that

face

many

firms.

10.

Discuss

the

nature

and

role

of

research

and

development

(R&D)

in

strategy

implementation.

11.

Explain

how

management

information

systems

(M

I

Ss)

impact

strategy

-

implementation

efforts.

Chapter

9:

Strategy

Review,

Evaluation,

and

Con

trol

Learning

Objectives:

1.

Discuss

the

strategy

-

evaluation

process,

criteria,

and

methods

used.

2.

Discuss

three

activities

that

comprise

strategy

evaluation.

3.

Describe

and

develop

a

Balanced

Scorecard.

4.

Identify

and

describe

published

sources

of

strategy

-

evalua

tion

information.

5.

Identify

and

describe

six

characteristics

of

an

effective

strategy

-

evaluation

system.

6.

Discuss

the

nature

and

role

of

contingency

planning

in

strategy

evaluation.

7.

Explain

the

role

of

auditing

in

strategy

evaluation.

8.

Identify

and

discuss

three

twenty

-

first

-

century

challenges

in

strategic

management.

9.

Identify

and

describe

17

guidelines

for

effective

strategic

management.

Initial

Postings:

Read

and

reflect

on

the

assigned

readings

for

the

week.

Then

post

what

you

though

t

was

the

most

important

concept(s),

method(s),

term(s),

and/or

any

other

thing

that

you

felt

was

worthy

of

your

understanding

in

each

assigned

textbook

chapter.Your

initial

post

should

be

based

upon

the

assigned

reading

for

the

week,

so

the

textbook

shoul

d

be

a

source

listed

in

your

reference

section

and

cited

within

the

body

of

the

text.

Other

sources

are

not

required

but

feel

free

to

use

them

if

they

aid

in

your

discussion.

Also,

provide

a

graduate

-

level

response

to

each

of

the

following

questions:

i.

To

ra

ise

capital,

what

are

the

pros

and

cons

of

selling

bonds,

compared

to

issuing

stock

or

borrowing

money

from

a

bank

in

terms

of

raising

capital?

ii.

As

owner

of

a

local,

independent

supermarket,

explain

how

you

would

evaluate

the

firm’s

strategy.

[Your

post

mus

t

be

substantive

and

demonstrate

insight

gained

from

the

course

material.

P

ostings

must

be

in

the

student's

own

words

-

do

not

provide

quotes

!

]

[Your

initial

post

should

be

at

least

450+

words

and

in

APA

format

(including

Times

New

Roman

with

font

size

12

and

double

spaced).

Post

the

actual

body

of

your

paper

in

the

discussion

thread

then

attach

a

Word

version

of

the

paper

for

APA

review]

Overall submission

requiremen

ts

–

1.

discussion

needs two chapters

overview

or any topic disc

ussion

in you

r own wor

ds

Chapter 8: Marketing, Finance/Accounting, R&D, and MIS Issues

Learning Objectives:

1. Identify and describe strategic marketing issues vital for strategy implementation.

2. Explain why social media marketing is an important strategy-implementation tool.

3. Explain why market segmentation is an important strategy-implementation tool.

4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation tool.

5. Identify and describe strategic finance/accounting issues vital for strategy implementation.

6. Perform E P S/E B I T analysis to evaluate the attractiveness of debt versus stock as a source of

capital to implement strategies.

7. Develop projected financial statements to reveal the impact of strategy recommendations.

8. Determine the cash value of any business using four corporate evaluation methods.

9. Discuss I P Os, keeping cash offshore, and issuing corporate bonds as strategic decisions that

face many firms.

10. Discuss the nature and role of research and development (R&D) in strategy implementation.

11. Explain how management information systems (M I Ss) impact strategy-implementation efforts.

Chapter 9: Strategy Review, Evaluation, and Control

Learning Objectives:

1. Discuss the strategy-evaluation process, criteria, and methods used.

2. Discuss three activities that comprise strategy evaluation.

3. Describe and develop a Balanced Scorecard.

4. Identify and describe published sources of strategy-evaluation information.

5. Identify and describe six characteristics of an effective strategy-evaluation system.

6. Discuss the nature and role of contingency planning in strategy evaluation.

7. Explain the role of auditing in strategy evaluation.

8. Identify and discuss three twenty-first-century challenges in strategic management.

9. Identify and describe 17 guidelines for effective strategic management.

Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought

was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of

your understanding in each assigned textbook chapter.Your initial post should be based upon the

assigned reading for the week, so the textbook should be a source listed in your reference section and

cited within the body of the text. Other sources are not required but feel free to use them if they aid in

your discussion.

Also, provide a graduate-level response to each of the following questions:

i. To raise capital, what are the pros and cons of selling bonds, compared to issuing stock or

borrowing money from a bank in terms of raising capital?

ii. As owner of a local, independent supermarket, explain how you would evaluate the firm’s

strategy.

[Your post must be substantive and demonstrate insight gained from the course material. Postings must

be in the student's own words - do not provide quotes!]

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with

font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach

a Word version of the paper for APA review]

Overall submission requirements –

1. discussion needs two chapters overview or any topic discussion in your own words