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BUS 100 Online FL19

Discussion #4: Analyzing a Business Article FL19

In the Chapters of your textbook and in your My Biz Lab

assignments, you have been learning about many types of

businesses and their business strategies.

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Let's make the definitions and concepts more real by relating the

terms that you have studied to strategy issues of specific

businesses. This discussion is designed to help you analyze a

business article as you get ready for your major business

project, namely the Business Case Analysis.

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Please select ONE of the following articles to read and analyze.

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Please scroll down and go to "Resources for Discussions and

Exams" below and click on the links to the following articles.

If you are asked to enter a passcode for the COC library

ProQuest in order to access the article, then please enter the

following for Fall Semester 2019:

Username: peanut

Password: butter

Please select ONE of the following articles to read and analyze.

Also, please feel free to go to the relevant company web sites for

additional information in order to contribute to this Discussion.

If a link under “Resources for Discussions and Exams” is not working,

please just “google” the article or please choose another article to

analyze from the list below.

1. "PepsiCo Has a New CEO of Latin America—And a New Most Powerful

Woman" -- Fortune article (March, 2019).

2. "Coca-Cola Uses New Campaign to Encourage More People to Recycle" -- Marketing Week article (September, 2019)

3. "Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its

Advertising The Next Two Years?" – Forbes article (March, 2019).

4. "The Fascinating Ways PepsiCo Uses Artificial Intelligence And Machine

Learning To Deliver Success" -- Forbes article (April, 2019)

5. "PepsiCo Acquires Snack Bar Brand Health Warrior, Betting on Plant-Based

Superfoods" -- Fortune article (October, 2018).

6. "What's Driving Coca-Cola's Recent Acquisitions?" – Forbes article

(September, 2018).

7. "Indra Nooyi Stepping Down As Pepsi CEO After 12 Years At Helm Of The

Company" – Forbes article (August, 2018).

8. "Dr. Pepper's College Football Campaign Is Like a TV Show Filled With

Pigskin Crazies" -- AdAge article (August, 2018).

Please select ONE of the above articles to read and analyze.

Please scroll down and go to "Resources for Discussions and

Exams" below and click on the links to the above articles.

The links to the above articles are found under the RESOURCES for Discussions and Exams MODULE in your Canvas BUS 100 course.

Just scroll down to the RESOURCES Module.

NOTE: If a link under “Resources for Discussions and Exams” is not

working, please just “google” the article or please choose another article

to analyze from the above list of business articles.

Review your textbook chapters that we have covered.

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Then you must post an Initial Thread of at least 300 words.

You must ALSO post At Least TWO Replies to the posts of at

least TWO classmates. Your REPLY POSTS should be at least

100 words in complete sentences. These are the minimum

number of words to receive any credit for this assignment.

There is no maximum number of words. Please engage in well-

written, quality, thoughtful, critical analysis of the business

strategy.

Your discussion should analyze the business strategy challenges

facing the particular business (and products/services, if

applicable).

Please make sure that you indicate the number of each

question that you are discussing, such as #1 or #3.

Also, in your subject line, please indicate which ONE of the

following you have chosen to analyze:

(1) PepsiCo, (2) Coca Cola, (3) Dr. Pepper

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You must include in your discussion at least five business

terms from the textbook that are discussed in any Chapter

AND indicate each of those terms in BOLD in the midst of your

essay.

Please read your BUS 100 Syllabus regarding the requirements

of Discussions, AND please use your Netiquette.

You must ALSO post At Least TWO Replies to the posts of at

least TWO classmates. Your REPLY POSTS should be at least

100 words in complete sentences. This is the minimum number

of words to receive any credit for this assignment for reply

posts. There is no maximum number of words. Also, you may

post as many replies as you wish. Please engage in well-written,

quality, thoughtful, critical analysis of marketing strategy.

Deadline: No later than Saturday, October 26, 2019, 11 p.m.

Here is the list of questions for you to discuss in your post of a

new thread (specifically regarding the business article that you

have decided to analyze from the list above). Please make sure

that you answer ALL the questions.

1. Please type the name of the article from the list that you decided to analyze.

2. What is the primary business issue faced by this organization? 3. What is the business strategy that this organization has decided to

use? Please explain this strategy in detail.

4. Which areas of business that you have studied in this course are emphasized in this article -- such as management, marketing,

human resources, finance, etc.? Please explain.

5. Do you feel that this business strategy is customer-driven? Why or why not?

6. Please indicate at least TWO interesting facts about this business that you learned from the article. Please be specific.

Indicate whether you would characterize each fact as either a:

(1) STRENGTH OR (2) WEAKNESS of the business. Please be

specific and please explain your reasoning.

7. What do you feel are the primary elements of the business environment (economic, political, social, technological,

competition, suppliers, etc.) that have impacted this business

strategy? Indicate TWO facts you learned that have impacted this

business from the business environment (e.g. two facts about

competitors, or two facts about customers). Then specify

whether you would characterize each fact as either a:

(1) THREAT OR (2) OPPORTUNITY. Please be specific, and

please explain your reasoning.

8. Do you agree with the particular business strategy that this organization has chosen? Please explain why or why not. If you

were a business consultant to this business, what is another

strategy that you would suggest? Please explain.

 Points Possible:

New Thread: Up to 40 Points

TWO Replies to At Least TWO classmates: Up to 15

Points

Deadline: Not Later than 11:00 PM on Saturday,

October 26, 2019