assignment

4.2 Discussion: Weekly Reading

Initial Response

· Gillette's “razor-razor blade” model is frequently cited as a classic business model and/or marketing innovation. Keeley uses this model as an example of his Profit Model Innovation type. Read and respond to the questions below

· Identify and describe another product/company that has employed this “razor-razor blade” model

· Identify and explain the potential limitations and/or problems with this “razor-razor blade” model that may create an opportunity for competitors

· Specific to Gillette, what new model has been recently introduced to the market that has successfully challenged Gillette’s classic model?

· Your post must be 350 words in length

· APA citations are required for initial responses