Brainy Brian discussion replies

9/22/18, 2(42 PMCollection – MSA 603 Strategic Planning for the Admin ...

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Thread: db2 Post: RE: db2 Author:

Posted Date: September 21, 2018 2:29 PM Status: Published Overall Rating:

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Briana Lamar

Shannon,

Walmart has been doing their best as a company to have the lowest prices possible. Compared to many dollar stores except dollar tree. Walmart is a low-cost strategy store, I just see them competiting with Family Dollar, but more so Target and Meijers.

Thread: db2 Post: RE: db2 Author:

Posted Date: September 21, 2018 10:19 AM Status: Published Overall Rating:

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Shannon Messer

I agree that Family Dollar is a low-cost strategy store, but not everything in the store is a dollar. I always have to be aware of that because Walmart sometimes has things cheaper than Family Dollar. I like the example of Whole Foods because they are compared to Traders Joe. They use the marketing strategy of a healthier lifestyle to make an excuse of higher prices.

Thread: db2 Post: db2 Author:

Posted Date: September 20, 2018 8:33 AM Status: Published Overall Rating: Briana Lamar

The main differences between low cost strategy and differentiation strategy is that low cost strategy is when a company or corporation lowers costs in order to be able to lower their prices

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9/22/18, 2(42 PMCollection – MSA 603 Strategic Planning for the Admin ...

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and still be able to gain a profit. Differentiation strategy is when a company or corporation separates their product in a different way than their competitors (Hill, Shilling, & Jones, 2017). One example of a low-cost strategy company is Family Dollar. They are a one stop shop for everything you need such as pet supplies, quick foods, household items and clothes. They offer great deals and coupons via their app. They are able to keep cost low due to low cost operating structure and they are open in mostly rural areas. An example of a differentiation strategy company is Whole Foods. Whole Foods separates their products in a different way from their competitors by going beyond grocery. They mix tech-savvy and traditional marketing. They promote a greener lifestyle and focus on local stores. Most grocery stores are apart of big chains but Whole Foods can only be found in certain major cities. Whole Foods major competitor is Trader Joe’s. They are both unique and local but separates their products from their competitors.

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