Strategic Business Marketing

Discussion 2: Consumer Behavior

Background Information

     Welcome to the discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 600 words.

 

1. Watch the Ted Talk : The post-crisis consumer

· http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer?utm_source=tedcomshare&utm_medium=email&utm_campaign=tedspread

2. Read Case Study: Wisconsin Cheese Develops Global Following

· http://contentmarketinginstitute.com/2012/04/wisconsin-cheese-content-marketing-case-study/

3. Explore the website EatWisconsinCheese.org

4. Initial Post (600 words) 

What was so different about marketing today as opposed to the past? Where do you see marketing going in the future? Why should we care about consumer behavior and the rapid changes in their behavior?