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Making Decisions- MT217

Wexly is a large publicly owned corporation which you are the president. When making decisions, do you make them to maximize stockholders’ wealth or for your personal gains? What actions could stockholders take to make sure the interest of both parties is served? What can influence management’s actions

DISCUSSION 1-BU204

Economic Principles

This Discussion deals with the 12 Principles of Economics. The specific discussion areas include the economic principles that guide how people make economic decisions (choices), how people interact in markets, and how the economy as a whole works.

Read Chapter 1 to identify particular economic principles that guide the various economic decision making processes. Remember to include your references or links to the websites that are important contributors to your comments.

Economic agents are those individuals, firms, and government officials that make decisions that affect the economy.

a. Why do economic agents need to make choices in the decision making process? What are the factors that force us to make choices among the viable alternatives at our disposal during a given period of time?

b. Why do economic agents face tradeoff in our economic choices (economic decision making) process? How do we make a rational choice among the viable alternatives we have as individuals or business owners?

Topic: Marketing in the Larger Organization Structure

Read the background concerning ASG, the sports product company you will be working with for several units.

After reading about the company:

· Describe what you think the company’s values are.

· Explain what values of yours would align with this company’s values, mission, and objectives if you were to be hired there?

· Based on the company structure, identify what departments can you see that will be working regularly with the marketing department. Which departments might have to expand rapidly based on exponential success over the Internet?

ASG_general_backg

round.pdf

Adaptive Sports Global (ASG) Corporation*

This brand new ASG startup company has just hired you on as one of three new

marketing product line managers reporting to the marketing director. Several years in

the planning, the start-up is now becoming operational. The founders are engineers and

managers who are sports enthusiasts that wanted better clothing and gear to pursue

their sports passions. Besides hiring based on specific qualifications for the particular

job, they only hire athletes and weekend sports enthusiasts who use various types of

sporting gear and clothing in their personal lives and can therefore relate to the user.

They allow the first two weeks at the company for intensive training and using the gear

to become thoroughly familiar with the product. Whatever feedback they get from users

they funnel into the production and design to make improvements. All production is

done within the United States (U.S.) The founders want to keep the company relatively

small in staff but with a global market. The headquarters is located outside of Pittsburg

PA. The headquarters building as well as their production facilities (which predominantly

uses robots for actual production work) and large warehouse are Green Seal® and

LEED certified®*(Green Seal; BuidingGreen, 2019). The company is committed to

planting the amount of trees each year to offset their carbon emissions generated from

production. The majority of products are currently sold directly to customers through the company website.

The mission of the company is: We make quality clothes and equipment that we sell to

active people anywhere, that adapt to the terrain and climate in a sustainable manner.

The objectives, according to the executives of ASG, are:

 Create sustainable clothes that adapt to temperature variations and weather

conditions in a sustainable manner.

 Design and produce sports equipment that will adapt to (1) differing terrains and

climates as well as (2) adapt to different sports and (3) provide excellent

performance.

The department has hired you as one of three new marketing product line managers

(you can read the general product manager job duties).

Product line 1. Sports Equipment: Winter sports (skiing, snowboarding, winter

climbing, skating, ice hockey, etc.) and shoes or boots that apply.

Product line 2. Sports Equipment: All other sports: Sailing (and parasailing), surfing,

tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and footwear that fit those

sports.

Product line 3. Apparel: All sports clothing lines, starting with hats, helmets, vests, and

jackets (male and female lines).

All equipment and apparel is either compostable, or can be recycled. All equipment comes with

a free return label when the person has finished with the equipment so that it may be recycled.

corporate structure: 46 employees to date

ASG

For instance, wooden surf boards that are cracked from impact on rocks etc. can be sent back

to ASG. The company then recycles the components to make new surfboards or repairs them

and donates them to third world areas or poorer countries where sports equipment might be

considered unattainable economically.

*Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. This exercise may include actual companies and

brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Reference

BuildingGreen, Inc. (2019). LEED. Retrieved from https://www.buildinggreen.com/leed

Green Seal. (2019). Make healthier, greener choices with confidence. Retrieved from

https://greenseal.org/

ASG Company Structure: