BUS 620 Week 3 Discussion 1 & 2

Discussion 1 Branding Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

· How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

· Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

Discussion 2 Market Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? 

Required Resources

Text

Read the following chapters in  Managerial marketing :

· Chapter 6: Market Segmentation and Target Marketing

· Chapter 7: Product Differentiation and Brand Positioning

· Chapter 8: Market Attractiveness and Competitive Strategies

Article

Carr, A. (2013, April). What you don’t know about Apple. Fast Company, (174), 35-38. Retrieved from the EBSCOhost database.

Clifford, S. (2012, Jul 13). Conservative Nordstrom to sell trendy Topshop fashions. International Herald Tribune, 15. Retrieved from ProQuest

 

Recommended Resources 

Article

Craven, R. (n.d.).  The truth about marketing to women. (Links to an external site.)Links to an external site. Retrieved from http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-truth-about-marketing-to-women

· The authors explore female buying power and how well male-dominated businesses can understand what women really want