BUS 620 Week 4 Discussion 1& 2 plus Week 4 Assignment

Discussion 1 The Role of Pricing

Pricing Strategies:  Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? Respond to at least 3 of your classmates.

Discussion 2 Product Development Process

Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

Respond to at least three of your classmates posts.

Required Resources

Text

Read the following chapters in  Managerial marketing :

· Chapter 9: Product and Service Decisions

· Chapter 10: Pricing Strategies and Tactics

· Chapter 11: Promotions: Integrated Marketing Communication

Article

Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here's how they can do it right. Wall Street Journal (Online). Retrieved from the ProQuest database.

Mohammed, R. (2012, Jan 31). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Retrieved from Proquest

Recommended Resources

Article

Ziethammer, R. (2006). Forward-looking bidding in online auctions. Journal of Marketing Research, 43, 462-476. Retrieved from EBSCOHost

Week 4 - Assignment

Pricing

Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.

In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.

· Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

· Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper

· Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the  Ashford Writing Center (Links to an external site.)Links to an external site..

· Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.

· Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the  Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.