Discussion 10 : Global Marketing Management

Discussion 10

"E-Commerce and Global Corporate Citizen" Please respond to the following:

· Describe one (1) of the primary barriers to entry that limit access to the global eCommerce marketplace. Next, determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.

· Speculate on why you believe it is important for a global business to be a good corporate citizen. Next, discuss the value corporate social responsibility (CSR) provides to the marketing team. Provide support for your responses.

Response 1 (Jasmine) :

Describe one (1) of the primary barriers to entry that limit access to the global eCommerce marketplace. Next, determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.

     The main primary barrier that limits access to the eCommerce marketplace is language barriers. This structural barrier is a major issue because for eCommerce to be a global marketplace, majority of the Web content is U.S. focused and in English. There's limited face-to-face business interactions and because of this people are less likely to learn another language would use a translator instead. This is a country issue because it's culturally related and unique to each region. The solution to this barrier would be for more internal and external users open to learning the other language, especially English. The Internet is one of the most important  international market tools for staff, suppliers, and consumers worldwide.

Speculate on why you believe it is important for a global business to be a good corporate citizen. Next, discuss the value corporate social responsibility (CSR) provides to the marketing team. Provide support for your responses.

     It's important for a global business to be a great corporate citizen because nowadays it's important to be environmentally conscious. This helps companies connect with the community about social concerns, bring awareness to the business, and have a respectable reputation. CSR brings value to a marketing team when the corporation markets while simultaneously donating to efforts that increase awareness. In today's global marketing environment businesses must be socially responsible.

Kotabe, M., & Helsen, K. (2017). Global marketing management (7th ed.). Hoboken, N.J.: John Wiley & Sons, Inc.

Response 2 (Kyle) :

"E-Commerce and Global Corporate Citizen" 

· Describe one (1) of the primary barriers to entry that limit access to the global eCommerce marketplace. Next, determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.

The Internet is is a complex and endless field where anyone has a chance to compete against whoever with hopes of succeeding and prospering. E-commerce businesses such as Facebook, Google, Twitter, and Amazon are witnesses of what the Internet can offer. However, barriers such as searching for the right technology and partners are often experienced by hopeful developers. Retailers achieve growth through a good technology foundation. Shopping cart solutions, inventory management software, e-mail software, CRM systems, and analytics are crucial factors in any e-commerce business. Moreover, working with the wrong partners and agencies will limit the growth of any e-commerce business. Online businesses must have a clear set of qualifications for partners in order to make sure that their priorities and objectives are not being compromised. 

· Speculate on why you believe it is important for a global business to be a good corporate citizen. Next, discuss the value corporate social responsibility (CSR) provides to the marketing team. Provide support for your responses.

Social responsibilities such as women empowerment, sustainability, or combating poverty have become increasingly important for businesses nowadays. Being socially responsible has become a tool in bolstering a company's image and in engaging customers. The public perception of the mass is crucial to customer and shareholder confidence in the business. Through being socially responsible, a company can make a name for itself for being not only financially profitable but also in projecting a positive image. These attributes contribute to the buying decisions of the customers knowing that a portion of the profit is going to a worthy cause. Moreover, Corporate Social Responsibility empowers the employees to influence the corporate resources at their disposal to a better cause. These actions will also boost employee morale and productivity.