EC

Read this book

Marketing, An Introduction: Chapters 12

Address these questions in your answer:  

• How did companies selling cereal breakfast manage to create a multibillion-dollar market?  • How did they address bad publicity (via positioning)?   What is the future of breakfast cereal?  Will it stay popular?

Watch this video：

https://www.youtube.com/watch?v=iuXbBIyE-iY