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Marketing, An Introduction: Chapters 11

Hello!  For  this week we are talking about 'brand/marketing storytelling' - I was just at  a marketing conference this week and this is the new rage when it comes to creating a marketing plan.   

So do tell the class how marketing storytelling affects you a a consumer.  Do provide one example of a brand/marketing story telling example and how it resonated with you and why.  What does brand storytelling mean to you?

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https://www.youtube.com/watch?v=WwdGlE4jxKM