EC

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Marketing, An Introduction: Chapters 9

For this week- please watch this video about WalMart in Japan.   When comparing the USA market to the Japan market - what would you say are the five biggest differences between these cultures?  What could (or should) WalMart have done before entering the Japanese market from a market research perspective?    What specific demographic in Japan may support WalMart over the other demogaphics?    Was there a way the company could have been more successful when they entered the market there from a timing perspective?

Watch this video：

https://www.youtube.com/watch?v=32_fm92-EF8