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Marketing, An Introduction: Chapters 8

For this week we shall review the transition of Whole Foods --- after watching this video - please tell us why this seemingly small store that started out as a single store with limited product offerings evolved into the high end expensive store  - and from there to become one of Amazon's companies?  What market factors either supported or hinder the growth and expansion of Whole Foods since its inception into the marketplace?  What factors helped pave the way for the company?

Watch this video：

https://www.youtube.com/watch?v=AQraMrwThac&t=128s