Discussion 1 : Global Marketing Management

Discussion 1

"The Global Imperative" Please respond to the following:

· Discuss the importance of comparative advantage and how this influences trade between countries.

· Your textbook discusses the five (5) stages in the evolution of marketing across national boundaries. Select one (1) of your favorite products (ex. Apple, Nike, or McDonalds) and explain what stage the company is currently operating at. Be sure to provide support for your reasoning.

Response 1 (Adrienne) :

Apple does an amazing job when it comes to comparative advantage. My sons keep me up with the new Apple trend. Currently, the airpods are the new thing! They appear to be the best thing when working out and just moving around in general. Apple appears to be alot of thought into their consumers and what we are looking for when doing operating a business or raising our family. Globally they will remain effective and trendy because it is the expectation of the company. The sales era is what Apple seems to be in. Apple products sell immediately once they hit the marketplace. Apple creates products for all ages and that is so appealing to consumers. Apple remains in the lead when it comes to their competitors.

Response 2 (Jessica) :

Discuss the importance of comparative advantage and how this influences trade between countries.

 

When a country has a comparative advantage that means it can provide a good or service more efficiently and inexpensively than other countries. Comparative advantage is most commonly influenced by factors such as cost of labor, cost of capital, natural resources, geographic location or productivity. Globalization has made it easier for nations to trade goods and services and therefore take advantage of comparative advantage. Many US companies have a comparative advantage in marketing and technology but turn to other nations for labor and manufacturing. For example, China has a comparative advantage when it comes to low-cost manufacturing. Globalization has led to the increased flow of goods and capital between countries; therefore, consumers benefit from lower production costs.

 

Your textbook discusses the five (5) stages in the evolution of marketing across national boundaries. Select one (1) of your favorite products (ex. Apple, Nike, or McDonalds) and explain what stage the company is currently operating at. Be sure to provide support for your reasoning.

 

The five stages of evolution in national marketing domestic marketing, export marketing, international marketing, multinational marketing and global marketing. While Coca-cola once attempted to market their products globally in a standardized way, they have since reverted to a multinational marketing approach to account for varying tastes among cultures. They customize their products and marketing based on region as opposed to offering only one version of their product globally.