Activity Response

Learning Activity #1

Learning Activity #1 Review the Audio File on Blue Ocean Strategy and Red Ocean Traps. Define Blue and Red Oceans. List 4 things you learned about Blue and Red Oceans (Could be 2 things Blue, 2 Red, or any combination).

 Link to audio file: https://soundcloud.com/hbrideacast/455-blue-ocean-strategy-and

Learning Activity #2

Develop a Quantitative Strategic Planning Matrix (QSPM) for Ryder System, Inc. List/Discuss an alternate strategy for your company and contrast it with the current strategy.  Explain why you chose the alternate and how it might improve your company's position.