Discussion Question 600 words

Chapter 3. Segmentation.

Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

Say you've got a friend who is an entrepreneur. She’s making the best software, wine, or whatever, that the world has ever seen. She is certain that everyone will like her new product, so she thinks your idea about segmentation is not necessary. How can you convince her and help her with her business.

Discuss how you might obtain data to segment visitors to your city’s public parks, by day of week and time of day? What would you expect to find ?

Please use the ppt and use the below mentioned book for reference. Please add the below book under reference and feel free to use other reference too

Title: Marketing Management

ISBN: 9781337271127

Authors: IACOBUCCI

Publisher: Cengage

Edition: 5TH 18