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https://www.forbes.com/sites/rkulkarni/2019/02/07/big-data-goes-big/?sh=3057765620d7

Links to an external site.

Years ago, I watched a documentary that shared the story of Walmart and how they track weather patterns. It was extremely interesting: When a large storm is headed to a region, Walmart ships additional Strawberry Pop-Tarts to that region before the storm hits. Through data-driven analysis, they are able to shift their supply chain. They know what flavor to ship, when to ship and where to ship extra Strawberry Pop-Tarts.

https://www.linkedin.com/pulse/strawberry-pop-tarts-beer-unstructured-data-jim-kitterman-ccxp/

Links to an external site.

· Read the article above.

· Then research and source an article or case study on how a business or organization is using unstructured data.

· What is structured and unstructured data?

· Share an example of both structured and unstructured data.

· Why is unstructured data so important?

· Share an article or case study on how a business or organization is using unstructured data. Give an overview.

· Share what you found interesting about the business or organization and how they are collecting or using unstructured data.

· Be sure to give credit to any resource that you might have used to help you answer these questions, share the website URL.

· Say something that will contribute to a meaningful discussion--this requires time and thought! Thoroughly reflect on and think about the point you are making.

· Fully explain and elaborate on your points, using examples, evidence, and logic to explain.

· Speak with precision regarding your meaning, rather than being vague or general.

1. What is structured and unstructured data?

Structured data is data that has been predefined and formatted to a set structure before being placed in data storage. Unstructured data is data stored in its native format and not processed until it is used.

2. Share an example of both structured and unstructured data.

unstructured -determining how effective a marketing campaign is

structured - names, addresses and such kind of things.

3. Why is unstructured data so important?

Unstructured data is important beause it creates a better experience. Makes things more user friendly.

4. Share an article or case study on how a business or organization is using unstructured data. Give an overview.

https://aws.amazon.com/blogs/startups/automating-unstructured-data-processing-with-amazon-sagemaker/Links to an external site.

This article is on amazon's main website and goes over how amazon is using unstructured data to improve the overall experience of AWS. Amazon Web Service.

5. Share what you found interesting about the business or organization and how they are collecting or using unstructured data.

I found it very interesting that Amazon was talking about how the experience was changed drastically just by having unstructured data. I thought that other factors would cause the user experience to be improved. Such as better website functions and such.

Structured data is predefined format stored like phone numbers, Social Security numbers, or ZIP codes and it is Schema-on-write. in the other hand we have unstructured data which is everything that is not predefined format it could be any textual or non-textual, and human or machine generated. one example unstructured data is like weather data and structured data is like credit card numbers. unstructured data can help businesses to improve their customers experience by knowing have customers feel about your brand and you can get to know your customers more. a marketing can you unstructured data to see their customers purchasing patterns toward the brand by analyzing social media and discussion post that can give an idea of the business and marketing performance to keep what is working and fix any flaws that is going on with the product or service. for example customer service give the customer a place that they can state their concern or complaints about the product or service so that the analyze and research team use this data to improve what is not working and keep what work well so that the final product or service development is what the customer want and satisfied.