Disc6

· In MKTG 101, 102 & other classes you should have learned about tracking cookies.

· Research online the questions below to learn more about tracking cookies.

· The tracking of data is in a huge shift right now.

· What are tracking cookies?

· Are cookies 1st, 2nd, or 3rd party data?

· Are website/browser cookies your friend or foe?

· What is the future of tracking cookies? OR Are tracking cookies going away?

· What is going to replace cookies?

Be sure to give credit to any outside resource that you might have used to help you answer these questions, share the website URL.

· Say something that will contribute to a meaningful discussion--this requires time and thought! Thoroughly reflect on and think about the point you are making.

· Fully explain and elaborate your points, using examples, evidence, and logic to explain.

· Speak with precision regarding your meaning, rather than being vague or general.

1st classmate post :

What are tracking cookies?

A tracking cookie is a type of text that is dropped onto a user's browser while they're surfing the web. It can collect various data points such as their activity on the site, their geographical location, and their purchase history. This type of data is useful for marketing purposes, as it allows advertisers to track a user's activities across multiple services and platforms. However, it has been criticized due to the amount of information that it can collect.

Are cookies 1st, 2nd, or 3rd party data?

First-party cookies are very powerful as they are collected directly from the consumers. They allow websites to provide the most accurate and relevant information to users. On the other hand, third-party cookies are those that are sent by websites other than the ones that you visit. These are commonly used for various ad-serving and cross-site tracking functions.

on various platforms, including email, display, and social media.

Cross-site tracking is a method that allows websites to follow and detect the users' journey across multiple websites. With ad-serving and cookie retargeting, users can be shown ads for the services or products that they used in a previous session. This method works on various platforms, including email, display, and social media.

The information collected by third-party cookies is not directly related to the user's specific information. Instead, it is based on the user's past behavior and preferences. For instance, third-party cookies can collect information about the users' hobbies, interests, and browsing patterns.

The existence of second-party cookies has been a subject of debate. These are cookies that are sent by a company to another company when a data partnership is established. For instance, an airline can sell its first-party cookies to a hotel chain for ad targeting.

Are website/browser cookies your friend or foe?

Despite the positive effects of cookies, they can still be used by websites to collect information about their users. This can result in a negative reputation for the site. Users should be aware of these details so they can make informed decisions when surfing the web.

What is the future of tracking cookies? OR Are tracking cookies going away?

For years, advertisers have been using these tools to collect information about their users to improve the user experience and inform them about their marketing.

We use these tools to collect information about our users who are visiting our websites. In February 2020, Google announced that it would phase out the use of third-party cookies in Chrome browsers by 2022. This change could significantly affect how we use these tools. In a blog post, Google noted that they would no longer be creating "alternate identifiers" that would allow them to track individuals as they surf the web, nor would they be using them in their products. Despite the company's efforts to improve the privacy of its users, it believes that these solutions will not meet the rising consumer expectations.

What is going to replace cookies?

In a blog post, Google noted that they would no longer be creating "alternate identifiers" that would allow them to track individuals as they surf the web, nor would they be using them in their products. Instead, they would be using privacy-friendly APIs to prevent tracking. More recent news claim that Google recently started testing a new feature called "Google FloC," which is an experimental tracking tool. It is the company's latest attempt to create a privacy-friendly alternative to the use of third-party cookies.

2nd classmate post:

Tracking cookies are bits of code, mainly HTML and JavaScript. They are used to identify the locations and actions of an internet user. There are 3 types of cookies:

First-party cookies are those that are set by a website to track how users interact with that website.For example, when websites save your username and password, they are using first-party cookies.

Second-party cookies are first-party cookies that have been converted into data and shared with other websites or companies.

Third-party cookies are the most complicated of them all and can have multiple applications. Their main feature is their ability to track users’ activities across multiple websites.

While cookies are mainly used for advertising, there are known ways in which they could be used with malicious intent. Theft of your credit card number is one of the examples of how cookies could be used in a malicious way. Recently, a law prohibited cookies from collecting personal information such as users' IP addresses, but it might not end there. I have reasons to believe that there would be more regulation placed on cookie usage and personal data. Upcoming changes might lead to innovations in how cookies are used and underline data gathering technology. As of right now, there is a major shift in AI's ability to make predictions about user experience without gathering user information directly. It's only reasonable to assume that this technology will be subject to regulations at some point in the future.