discuss 1/6 and 2/6

D1 Red Bull: A Trailblazer in Marketing Strategy

INSTRUCTIONS

When preparing for your discussion post on this case, it is recommended that you read through it several times.

Read through it the first time to familiarize yourself with the prompt.

On the second reading, consider your assigned role in the situation, and let that guide your perspective.

Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.

Next, consider the concepts, theories, tools and research you need to use to address the issues presented.

Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations.

BACKGROUND

Red Bull is an innovative company that created a new product category in high-energy drink. It has seen tremendous growth in brand awareness, market share and sales. Red Bull marketing efforts focus on their target audience using nontraditional marketing strategies such as sporting event sponsorship. Red Bull’s website plays a unique role, in that most of the content is dedicated to the sports sponsored by Red Bull and not the core product offering.

PROMPT

The head of your marketing department has tasked you with creating marketing strategies that will meet the target audience of your new product: a line of healthy snacks. Your manager would like to utilize the same marketing strategy as Red Bull. You are asked to read the Case Study: Red Bull: A Trailblazer in Marketing Strategy

 (Links to an external site.)

 and review the Red Bull website

 (Links to an external site.)

. Read the module resources and answer the following questions. Make sure to support your answers with relevant scholarly resources.

Tasks:

In the discussion forum, answer the following:

In what other business contexts is a promotional strategy, such as that employed by Red Bull, effective in targeting a specific audience and why? From your research, identify promotional campaigns run by other successful brands and evaluate their effectiveness in terms of the markets within which they operate.In response to your peers, take on the role of the marketing manager. Is the marketing strategy that they developed best suited for your line of healthy snacks? Why or why not?

Support your answers using relevant, scholarly resources and citations in APA format.

Responses should comprise 200-600 words.

References

Marketline. (2012). Red Bull: A trailblazer in marketing strategy

 (Links to an external site.)

. London, United Kingdom: Datamonitor.

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on the "Reply". Then copy/paste the text into the message field, and click "Post Reply." 

To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.

Evaluation

This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.