SPSS Descriptive Statistics & Reliability

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BUSA 2185: BUSINESS RESEARCH

Fall 2018

Assignment 8- SPSS Descriptive Statistics

This assignment consists two parts: 1. Descriptive statistics, 2. Reliability

Descriptive Statistics (10 points)

OVERVIEW: IN THIS PART YOU NEED TO FILL UP TABLE 2.

In research paper you can show descriptive statistics of your demographic data and descriptive statistics of your scale items. In this example, in your assignment we will only show descriptive statistics for scale items. However, in your research paper you should also show your demographic data before starting your data analysis part.

Example for demographic data (This table independent from the data file CAMdata01.xls):

Table 1. Demographic Profile

 

Demographic Profile

Total

Percent

Gender

 

 

Male

82

49.7

Female

83

50.3

 

 

 

Age

 

 

18-22

75

45.5

23-27

45

27.3

28-32

12

7.3

32 and Over

33

20.0

 

 

 

Occupation

 

 

Full-time work

31

18.8

Part-time work

84

50.9

Unemployed

50

30.3

 

 

 

Academic Status

 

 

Freshman

2

1.3

Sophomore

10

5.4

Junior

43

25.5

Senior

73

43.0

Graduate

37

24.8

Survey responses were captured using a 7-point Likert scale, where 1 = Strongly Disagree, and 7

= Strongly Agree. The sample sizes were N = 180 (Pre-Test survey) and N = 159 (Post-Test survey). The mean responses and the standard deviations (in parentheses) for each item are shown below.

Table 2. Descriptive Statistics of Scale Items

Pre-test

Post-test

Construct

Measure

Mean (SD)

Mean (SD)

Ease of Stat

istics (EA)

EA1

Learning the Multiple Regression technique was easy for me

3.97

(1.45)

4.73

(1.35)

EA2

It was easy for me to become skillful at using Statgraphics and performing statistical analyses

4.74

(1.50)

4.94

(1.46)

EA3

Learning a number of Statistical techniques was easy for me

4.27

(1.46)

4.47

(1.38)

Usefulness of Statistics(US)

US1

Using statistical software and Statistical techniques would increase myperformance ina business organization

US2

Using Statistical techniques would enhance my decision-making skills as a manager

US3 I would find Multiple Regression a useful tool that would enhance

my problem-solving capabilities as a business consultant

US4

Using Statistical techniques would enhance my decision-making skills as a manager

Attitude towards Statistics (A)

A1

Do you enjoyperforming statistical analysis?

A2

Do you like statistics?

Intention for Future Use (FU)

FU1 FU2

How likely is it that you will be using statistics in the future? How frequently do you intend to use statistical software and statistical techniques in the future?

FU3

Are you going to use data analysis and statistical modeling to support the future decisions of yourself or your organization?

Provide the descriptive statistics of each scale item in Table 2 by using data file CAMdata01.xls as described below:

Tip: In Table 2, descriptive statistics for “Ease of Statistics (EA)” provided as an example. Also, you can check correction of your analysis from this example.

Using SPSS:

1.1. Start IBM SPSS Statistics 21/22. Select File > Open > Data > files of type=Excel. Open CAMdata01.xls. Select Analyze > Descriptive Statistics > Descriptives. Select the 11 “Pre” variables. Click OK.

1.2. Repeat the same steps in the previous part (1.1) for “Post” variables.

2

4

2. Reliability (15 points)

OVERVIEW: IN THIS PART YOU NEED TO FILL UP TABLE 3 AND YOU NEEDD TO PROVIDE RELAIBILITY ANALYSIS FOR OTHER VARIABLES LIKE IN 2.1 EXAMPLE.

Information: Internal consistency across different survey items (scale items) attempting to measure the same construct is typically measured using Cronbach’s alpha, when the responses are on a Likert scale. For categorization studies using multiple raters use Cohen’s kappa (for two raters) or Fleiss’ kappa (for more than two raters).

These values are assessed against the following commonly accepted guidelines (George and Mallery 2003, p. 231): Excellent in [1, 0.9], Good in (0.9, 0.8], Acceptable in (0.8, 0.7], Questionable in (0.7, 0.6], Poor in (0.6, 0.5], and Unacceptable in the (0.5, 0] range of alpha values.

Pre-test constructs (N = 180) as well as post-test constructs (N = 159) are listed below. Pre-survey and post survey items were identical, with the exception of a fourth usefulness item (US4) added to the post-survey, which was a repetition of US2.

Table 3. Reliability Analysis

Reliability

Construct Survey Items Cronbach's Alpha Alpha Assessment

Pre

Post

Pre

Pre

Post

Ease

3

3

0.9033

excellent

good

Usefulness

3

4

Attitude

2

2

Future Use

3

3

Provide the reliability statistics using data file CAMdata01.xls as described below:

Tip: Reliability analysis of “Ease of Statistics (EA)” in Pre-Survey is provided as an example.

Using SPSS:

2.1. Select Analyze > Scale > Reliability Analysis. Select a group of variables corresponding to the same construct, e.g. PreEA1-PreEA3. Click Statistics. Check Descriptives for = Scale if item deleted. Select Continue > OK.

Reliability Statistics

Cronbach's Alpha

N of Items

.903

3

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

PreEA1

9.03

7.745

.789

.877

PreEA2

8.28

7.333

.801

.868

PreEA3

8.72

7.421

.834

.839

The results show that the reliability using all three items is equal to 0.903. Deleting any of the three items would result in reliability reduction. Therefore, we should keep all three.

2.2. Repeat the same steps in the previous part (2.1) for each of the variables in Table 3. And fill up the Cronbach's Alpha and alpha assessment values in Table 3. Also, provide your finding for each construct reliability statistics as shown above example.

Tip: Do reliability analysis only for pre-survey items.

Tip: Show your “Reliability Statistics” for each variable like in 2.1.

Tip: Fill up the Cronbach's Alpha and alpha assessment values in Table 3.

References

George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference.

11.0 update (4th Ed.) Allyn & Bacon, Boston.