Digital marketing report card

Test

Your client

Competitor #1

Competitor #2

Explanation

Traffic Rank (via alexa.com)

Rank on the Internet traffic wise (“1” – the site with the most traffic on the Net)

Estimated Traffic (https://www.semrush.com/analytics/overview)

Estimated number of visits per month

Link Popularity

(via Ahrefs –

https://ahrefs.com/backlink-checker

Shows how many sites point (link) toward any site

Domain Authority

(via MOZ –

https://moz.com/domain-authority-checker

OR Domain Rating

(via Ahref

https://ahrefs.com/backlink-checker)

Shows the domain/websites quality and SEO potential

Search Engine Rank (via AuthorityLabs, or Mikes Marketing Tools https://www.mikes-marketing-tools.com/ranking-reports/

Shows your site’s rank on various search engines / platforms for the search phrase:

“ ..........."

Number of likes on Facebook

Popularity on Facebook

Number of Twitter followers

Popularity on Twitter

Number of social media mentions last 30 days (via socialmention.com or social-searcher.com)

Shows how many times the brand or website have been mentioned in social media during the last month / period

Number of social media platforms / users (via social-searcher.com)

Shows on how many platforms (users) your brand has been mentioned during the last month / period

Social Media Sentiment (via socialmention.com or social-searcher.com)

Shows the ratio between positive and negative mentions about the brand or website

Social Media Passion (via socialmention.com – if available)

Shows the passion index (measure of the likelihood that individuals talking about the brand or website will do so repeatedly).

Social Media Reach (via brand24.com)

Shows your client’s total reach on social media pages on the Internet