Deliverable 7 - Cross-Platform Digital Marketing Plan/ PowerPoint 12-16 Slides

February 6, 2020

Digital Marketing Report

The success of any business depends on the ability of the management of the business to put into consideration various factors. Marketing, for instance, is one such factor that should always be put into practice to ensure that there is product awareness in the public. The advances made in technology have also diversified made it easier to market various products and create awareness in the market that any business should always consider increasing its market awareness and eventual sales. Costa`s customs also comes as one of the retail clothing and tailoring that can utilize the use of digital technology to achieve its goals. Therefore, this paper analyses the benefits of the use of digital marketing to achieve set goals (Ahmed, Vveinhardt & Streimikiene, 2017).

The advances made in technology have made it easier to achieve the desired goals. Costa`s desire to improve its market can easily be achieved by the use of email and mobile marketing strategies. For instance, the use of digital marketing results in an increased audience such that a global audience can easily be targeted and be reached by the use of this technique. Sharing of the data is also made easier with effective feedbacks being received hence appropriate decisions being made to make the company realize its goals. Besides that, the use of mobile and email marketing means that the cost of marketing is also reduced hence making it easier for the business to share information wide and far by a simple touch of the button. The company`s target group being the middle-aged and middle-class earners the use of such technologies would only result in effective results being achieved as these techniques would result in desired goals being achieved.

However, the use of these digital marketing strategies comes with various challenges for the clothing and tailoring business. For instance, the use of email is most likely to resort to cases where there spam emails which are usually irritating situations for the receivers of the emails which might not be good in the market. Undelivered emails is also another challenge that the use of these strategies result whenever the emails are not designed properly, the size of the messages to be passed is also an issue in this marketing, this is because the size has to be easily downloaded once sent (Mahmoud, Grigoriou & Hack-polay, 2019). Therefore, despite the benefits that comes with these advances in the use of digital marketing the challenges creep in and must be managed for the company to meet the desired goals.

The use of digital marketing by Costa`s clothing and tailoring provides an effective strategy that the company can put in place to meet its desired goals. Mobile marketing makes it easier to target a wider market by easily using digital tools which can capture huge audiences, this is also reflected in the use of email marketing in which enormous emails can be sent at ago to the intended persons in the market (Iyer, 2020).

Costa`s marketing mail can easily be achieved by the use of the Mailchimp.com account which can easily target a huge number of people and meet the desired goals. The marketing tool makes it easier to target either a large or a small audience at ago thus making it a cost-friendly technique of achieving the desired goals of the company. The ability to share emails also makes it effective in influencing new customers in the market.

The use of mobile marketing has often bared the desired positive results in a society where technology has become a major tool in achieving the desired goals. Bannersnack.com is one such tool that mobile marketing at the company can be initiated and the desired goals are easily achieved. Therefore, the following image indicates how this tool can highly influence the performance of the company, all important information can easily be shared and effective decision made based on the feedback as seen below.

In summary, the advances made in technology have made it easier to use digital marketing by the companies so that the desired goals can be achieved. In this regard, Costa`s clothing and tailoring will be able to achieve its goals when it initiates the use of both mobile marketing and email marketing which have become highly effective in the sharing and marketing of the products.

References

Ahmed, R. R., Vveinhardt, J., & Streimikiene, D. (2017). Interactive digital media and the impact of customer attitude and technology on brand awareness: evidence from the South Asian countries. Journal of Business Economics and Management, 18(6), 1115-1134.

Iyer, B. (2020). Effectiveness of Inbound Marketing Strategies on Manufacturing Companies. Our Heritage, 68(1), 3257-3264.

Mahmoud, A., Grigoriou, N., & Hack-polay, D. (2019). of Research in Interactive Marketing Email is Evil! Behavioral Responses towards Permission based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing, 213(2), 227-248.