Market analysis about the digital marketing in San Diego

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SKY POST COMPANY

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Running Head: SKY POST COMPANY

COMPANY DESCRIPTION

Now, multimedia and Internet have played a role in our daily lives. This is an ear where people can access information openly through the Internet. However, many business owners still do not yet know the potential and importance of online marketing. Due to the traditional commercial and advertising behavior often relied on media formats such as newspapers, radio, and many others. Product and service entrepreneurs need to change the form of media or communication method with their target audience. Also, their products or services should remain in the target audience's interest, but not all organizations or businesses know new media and changing customer behavior. Accordingly, unable to adapt to the changing marketing plan promptly and gradually disappear from the market.

For this reason, there is the idea of ​​establishing Sky Post Company. The company has a team of experts to oversee the Facebook fan pages of businesses that need to find a target audience suitable for that business. Moreover, Sky Post will help the brand owner create advertisements to meet the target audience. including creating exciting content, taking photos, making graphics, cutting videos that look engaging and memorable, creating identity and branding.

History of Interest in Business Idea

Currently, almost every business should adjust its marketing plan to make the business grow even more online. Many businesses operate to open a Facebook business page because it is currently the most used and influential medium for consumers. Also, easy to use and convenient to close the deal. More importantly, it has a function that allows people to shoot advertisements to the target audience accurately. Therefore, in a highly competitive world and everything can be connected across borders. Online marketing is a new way to help advertise public relations because it can reach a group of customers in a short time, specific customer groups, and reach customers worldwide. Notably, advertising prices compared with other advertising and public relations. Online marketing is the cheapest.

Legal Structure

Sky Post has chosen to operate under a limited liability company model because it is governed by state law. It is a corporate legal form that provides limited liability to owners in many jurisdictions. LLCs are known for the flexibility it offers to business owners. Depending on the circumstances, the LLC may choose to use corporate tax rules rather than holding partnerships and under certain circumstances. As a business entity, LLCs may be more suitable for single-owner corporations. Therefore, the LLC's internal operating companies are subject to additional control by operating agreements rather than by regulations, which the owner of the rights in the LLC is called a member. Instead of a shareholder, ownership in the LLC is expressed either by the member or the LLC's interests. Hence, Sky Post company will establish in California. According to Board (n.d.), There is a few California business registration process that involves three steps:

Step 1: Fill out forms with the different types of business forms. It can be found on the website of the California Secretary of State.

Step 2: File the form to the Secretary of State; the fee varies. According to the type of business, the form will contain a question about the business's name and place of business and the petitioner (agent for service process).

Step 3: Complete the tax payment form as provided by the Franchise Tax Board (FTB). The Secretary of State will contact the FTB regarding the tax rate of each registered company and comply with the annual tax payment procedure. The tax rate is based on the annual income year of the company.

Overview of Products/Services

Sky Post Company provides comprehensive page care, maintains the content and marketing content to promote and attract customers to the business brand. Sky Post-professional teams will help the business owner create online marketing on Facebook to add new opportunities. Also, content production media to reach the target audience with a good plan and outpacing the competition solve the problem of creating content that does not get engaged, likes, drops, shares, no inboxes, the fewer followers the team can help any brand owner figure out the content, increase the visibility of the page. Use comprehensible visual communication choose to use messages that match the product and service.

Core Competencies

The importance of digital marketing as an entrepreneur must closely monitor changes of customers when seeing that most trends turn to trade products via online channels. Therefore, entrepreneurs may study and understand this marketing channel very seriously and sincerely. Small businesses may try to open online sales channels themselves to see which channel is suitable for a product or service. However, any business may need to hire experts to provide advice and find ways to market through digital channels to break away from competitors.

Therefore, Sky Post’s fundamental organizational competencies are focused on the skills of the organization’s personnel. When consumers shift behavior from offline to online like this generation, the expansion of smartphone users has a lot more and lower internet service prices, causing more and more communication channels. The essential skills that Sky Post's presented are fast learning and quick change. There is always something new coming out, so the sky post's team members might learn quickly to follow the current trend or bring the various flows to catch up and bring that knowledge to use before anyone else.

Short-Term and Long-Term Business Goals

Within one year of operation, the company has defined it as a short-term goal and expects the corporate management system to be effective and good teamwork. The company believes that working in an efficient team system makes it work smoothly, causing minor problems. If working in a robust team system, the organization's overall work will be more convenient, uninterrupted, not causing errors. Alternatively, if there is an error, it will be fixed quickly and make the system work holistically, resulting in good results.

After five years of operations, the company expects to have onsite training to build relationships in the business at least once a year with training in conjunction with actual operations. Moreover, the company expects at least a 30 percent increase in its customer base annually and maintains 100 percent of the old customer base for the long-term goals. Also, to get at least 50 percent of the new customer from referring existing customers.

PRODUCTS AND SERVICES

The Sky Post Company offers a wide variety of services. Support all needs by planning and implementing strategies, combining online and offline media to meet business needs from managing the page to thinking of new content to the media to reach the target audience. Furthermore, Sky Post's members will help the business owner seek digital marketing opportunities, collect information, and analyze the business's marketing efforts to improve and strengthen the brand.

Product and Service Description

The company has contacted, presented work, and closed the deal with the customer. Details are as follows:

1. Find a list of names and contact numbers of the products or services that Sky Post's want to contact to offer. Company services from various media such as Facebook, YouTube, and Instagram.

2. Call the marketing or public relations department to request an appointment to present company service.

3. Attend customers on the date and time of the appointment to present the company's service and sample work. Ready to talk to receive online marketing problems that customers want.

4. The first meeting with the relevant internal team about the problem that the customer needs. This gives the team working time approximately 5-7 working days.

5. The second meeting, the team presented brand analysis and ideas with a summary of all job descriptions to prepare to present customers.

6. Make an appointment for a customer to present the project.

7. Presentation to customers by dividing chapters for the format of the meeting is as follows.

7.1 If no correction is required for the work and the sale can be closed.

- Close the deal and summarize the details of work and budget.

- Issue a quotation for customers to sign before starting work.

- Entering the production stage and start the job spanning according to the type of work agreed by the customer and billing at the beginning of 1-2 weeks.

- Summary of results with customers ready to collect payment.

7.2 If the work must be corrected but can close the sale.

- Editing work by the relevant team

- Presenting the work to customers and close the deal, including a summary of job details and budget

- Issue a quotation for customers to sign before starting work.

- Entering the production process and start taking care of the work according to the type of work that the customer agrees and billing when the work starts for 1-2 weeks.

- Summary of operations results with customers and ready to collect payment.

7.3 If work needs to be corrected but cannot close the sale

- The team that takes care of customers (Account management) contact customers again.

At the right time, such as when the customer has launched a new product. Try to keep in touch with the customer.

Pictures and Diagrams

Customer Benefits

Sky Post Company has a management policy that focuses on producing quality to compete in the business rather than setting a low price to undercut competitors. It emphasizes the main selling point by providing a highly flexible service by looking at the customer as a business partner. Then, provide advice or even not take profit on some items to help clients. With a long-term vision in business, customers will be impressed and become loyal customers. It is a strategy against large agencies that sometimes lack the flexibility in practice to make a profit. The team will focus on creative work to create a new twist on the project and maintain the customer's concept by using the principle of combining offline and online media for maximum efficiency, outwardly focusing on profitability. However, Sky Post's will always advise customers on the necessity and importance. In addition, service that is regarded as a prominent feature of the customer responds to obligations quickly also follow-up, response, and report with accurate and precise.

Copyright or Patent Information

Each concept, idea, and content that are creating by the company will be protected by copyright. According to Copyright Law of the United States and Related Laws Contained in Title 17 of the United States Code (2020), The copyright owner has an exclusive right to do so or allow others to do the following:

· Repeat as a copy or audiovisual.

· Prepare work based on existing work.

· Distribute copies of audiovisual materials to the public through sale or other transfer of ownership or by renting or lending.

· Performing a job in a public place in literary works, music, dramatic work, dance performances, mute work, film, and other audiovisual work.

· Show work in public places in literary works, music works, dances, dances, shows through images, graphics, sculptures, including photos of a film or other audiovisual work.

· Performing the display of copyrighted works in public places in sound recordings using the digital audio transmission.

Research and Development Activities

Fundamentals of Research and Development of the Sky Post company communicates closely with customers to identify the consumer needs and provide them with valuable content. Our mission in research and development is to fulfill customer requirements in every complete range by applying technology to develop campaigns and advertising media online marketing to penetrate the market segment analyze competitors, and plan in depth to extend the digital marketing business. It covers all online channels and helps to improve the business image. The company also, responding to all needs, moving forward to Digital Marketing entirely to increase sales to the business goals.

Corporate Social Responsibility

The company has set guidelines for the care of stakeholders in the code of business ethics of the company. It considers the responsibility to stakeholders from employees, customers, communities, society, and the environment and promotes free and fair competition. Avoid activities that may lead to conflicts of interest and intellectual property infringement. Including all forms of anti-corruption on the following topics:

· Corporate governance

The company is committed to conducting business properly with honesty, fairness, transparency, and disclosure of important information. Also, it can be examined, in which the company considers the benefits and impacts on shareholders, customers, business partners, employees, and all stakeholders, including fair and appropriate sharing of benefits.

· Social responsibility

The company has a policy of conducting business on Corporate Social Responsibility (CSR) under the principles of ethics. The company will operate any activities appropriate to all stakeholders concerned and apply the principles of good corporate governance to maintain a balance of operations in the economic, community, social and environmental aspects. This will lead to successful and sustainable business development.

· Supervision of Compliance with Intellectual Property

The company does not support operations that violate intellectual property. The directors, executives, and employees of the group are required to act within the legal framework. Regulations and must not be involved in helping or doing any act violate other laws and regulations related to intellectual property.

· Promoting efficient use of resources

The company encourages directors, executives, and employees to use resources efficiently at all levels in the organization. It is appropriate and sufficient to the maximum benefit, including communicating, educating, supporting, and raising awareness to employees and all concerned parties to manage the use of available resources for the best benefit of the organization.

· Compliance with Laws, Rules, and Regulations

The company pays attention to compliance with the law—regulations related to the environment, occupational health, and safety at the local, national, and regional levels. The directors, executives, and employees must act within the framework of the laws and regulations and not be involved in helping or taking any action in violation of laws.

REFERENCES

Board, F. (n.d.). Limited liability company Business type. Retrieved May 01, 2021, from https://www.ftb.ca.gov/file/business/types/limited-liability-company/index.html

Copyright Law of the United States and Related Laws Contained in Title 17 of the United States Code. (2020, June). Retrieved from https://www.copyright.gov/title17/title17.pdf

Contact and offer the services that help the business owner identify areas of improvement

Request and attend customer appointment

Research and analyze customer issue

Present work and close the deal

Analyze and set up content