| DIGITAL MARKETING ROI CALCULATOR |
| GENERAL AND START UP INVESTMENT | Estimated annual cost |
| Website Development | $20,000.00 |
| Mobile App Development |
| Website maintenance | $5,000.00 |
| Staff (e.g. work on website updates, maintenance, social media activities, research) | $10,000.00 |
| Other expenses | $5,000.00 |
| DIGITAL MARKETING CAMPAIGN INVESTMENT | Estimated annual cost | Expected Traffic | Conversion rate (%) | Number of orders (traffic X conversion rate) | Average Order ($) | Sales (number of orders X average order) | Cost of goods sold (%) | Contribution margin per order (sales X (1-% of cost of goods sold) |
| E-mail marketing | $2,000 | 20000 | 0.75% | 150 | $200.00 | $30,000.00 | 40% | $18,000.00 |
| Social media content marketing (posting on social media) | $5,000 | 20000 | 0.75% | 150 | $200.00 | $30,000.00 | 40% | $18,000.00 |
| Display Advertising | $5,000 | 5000 | 0.75% | 37.5 | $200.00 | $7,500.00 | 40% | $4,500.00 |
| SEO | $10,000 | 15000 | 0.75% | 112.5 | $200.00 | $22,500.00 | 40% | $13,500.00 |
| PPC | $10,000 | 10000 | 2.00% | 200 | $200.00 | $40,000.00 | 40% | $24,000.00 |
| Social media advertising | $10,000 | 20000 | 0.75% | 150 | $200.00 | $30,000.00 | 40% | $18,000.00 |
| Viral marketing | $10,000 | 30000 | 0.50% | 150 | $200.00 | $30,000.00 | 40% | $18,000.00 |
| Other campaigns | | | | 950 |
| TOTAL - CONTRIBUTION MARGIN | | | | | | | | $114,000.00 |
| TOTAL INVESTMENT (ANNUAL) (COLUMN B ABOVE - TOTAL) | $92,000.00 |
| TOTAL CONTRIBUTION MARGIN (ANNUAL) (COLUMN I TOTAL) | $114,000.00 |
| TOTAL PROFIT (CONTRIBUTION MARGIN - INVESTMENT) | $22,000.00 |
| RETURN ON INVESTMENT (PROFIT/INVESTMENT) (%) | 23.91% |
Aarav02
DigitalMarketing-ROICalculator.xlsx
