digital business

BCO217 DIGITAL BUSINESS Task brief & rubrics

Task

Assignment 3- Digital Platforms:

• This is an individual assignment

• You are requested to discuss the following points regarding Digital Platforms, applying concepts from the course and research:

o Discuss the concept, its key characteristics and types, why they have become so important nowadays.

o Select a specific company whose business is based on a digital platform, from the following companies: Uber, Airbnb, Amazon, Alibaba, Youtube,

LinkedIn, Instagram, TikTok, Medium, Kickstarter, Booking, Udemy, Upwork, Etsy, Vinted.

▪ Describe the business, identify the type of platform business model and discuss the competitive advantages that the digital platform

provides to the business.

▪ Discuss which “patterns of platformization” the business leveraged on, and how the company attracts other players of its ecosystem.

o Key challenges and future of platforms: identify limitations or risks of the selected company and in general of the platform-based business

model.

• Expected table of contents:

o Brief introduction

o Digital platform

o Case analysis

o Key challenges

o Conclusions

o Bibliography

• The format of this assignment is a report, that should be uploaded in pdf.

Formalities:

• Wordcount: minimum 1.000-1250 words words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 13 – Via Moodle (Turnitin). Day and hour limit: Sunday 16/01/2022 23:59 CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business.

• Outcome 2: analyze the development of competitive advantage through digital technology.

• Outcome 3: understand how digital technologies can be integrated within business.

• Outcome 4: identify current trends and technology in digital businesses.

• Outcome 5: analyze and assess different approaches to the development of digital platforms.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(25%)

Student demonstrates excellent understanding of the task and key concepts, and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstandings are evident.

Evaluation (25%) Student critically discusses and assesses in excellent ways, drawing outstanding and well-justified conclusions.

Student critically discusses and assesses in good ways, drawing relevant and justified conclusions.

The student makes some attempt to critically discuss the statement and/or provide conclusions.

The student makes little or no appreciable attempt to critically discuss the statement and/or provide conclusion.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.