digital business

BCO217 DIGITAL BUSINESS FINAL Task brief & rubrics

Task:

The final exam is an individual task. There are three materials below to guide your analysis. Please read the below article on digital transformation strategy, in its

part about Blockbuster. Then watch the video, again in its Blockbuster/Netflix part, and finally read the Netflix mini case study.

Please analyze what the two companies did right and wrong on their respective paths of success and failure. What are some of the best-practices that you can

extract from the story? What is the role of management / people in the story?

Please submit your findings in a report format.

https://www.uipath.com/blog/digital-transformation-strategy-case-studies Article (2 mins read)

https://www.youtube.com/watch?v=T0Z73Zbtlyg Video (3 mins)

https://hbr.org/2018/10/how-netflix-expanded-to-190-countries-in-7-years Case study (5 mins read)

Formalities:

 Wordcount: 2000-2500

 Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

 Font: Arial, size 12.5

 Text alignment: Justified.

 The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week (8) – Via Moodle (Turnitin). Submission deadline: 19th of July, 24h.

Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

 Outcome 1: Understanding and ability to evolve a business and handle digital transformation, with its best practices

 Outcome 2: Understanding customer needs, preferences, digital trends

 Outcome 3: Ability to think out of the box as a businessperson in the information age and look for innovative digital solutions to survive as business, or

boost your company business performance

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of digital transformation, customers’ needs, digital business best practices and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts related to digital transformation, customers’ needs, digital business best practices and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory on digital transformation, customers’ needs, digital business best practices and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention digital transformation, customers’ needs, digital business best practices or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from digital transformation, customers’ needs, digital business best practices topics delivered in class.

Student applies mostly relevant knowledge from digital transformation, customers’ needs, digital business best practices topics delivered in class.

Student applies some relevant knowledge from the digital transformation, customers’ needs, digital business best practices topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from digital transformation, customers’ needs, digital business best practices topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant sources and authors.

Student critically assesses in good ways, drawing conclusions from relevant sources, authors and references.

Student provides some insights but stays on the surface of the topic. References and sources may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate sources, authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting slide count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting slide count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the slide count limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed slide count excessively and misspelling errors are evident.