I need help in bench marking digital touchpionts for multiple development districts
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Digitalbenchmarktemplate.pdf
Digital Benchmark
R O P P O N G I H I L L S DIGITAL TOUCHPOINTS
• Website
• Social Media (Twitter, Facebook)
• Hills Card
Roppongi Hills is a city where ideas are born,
a city that fosters the development of open-
minded people. We welcome people from all
over the world and encourage them to
interact in a safe space.
ANALYSIS
Website
• The website showcases services, facilities, and amenities from
events, shops & restaurants, museums, residences, maps, the hills
card, and general information. The interface is designed in an
organized format that allows the user to navigate and find
information easily.
Social media
• Roppongi utilizes Twitter and Facebook in publishing their news,
both channels are communicated in Japanese, which makes it
difficult for global customers. In addition, content is not up to
date with events and news.
Hills Card
• The Hills Card offers an engaging experience for shoppers in
Roppongi Hills. The card is loyalty program that collects points
for customers every time they buy a drink, book a cinema ticket,
or go on a shopping spree, these points would turn into
shopping vouchers.
Website
Hills card
T h e D u b a i M a l l DIGITAL TOUCHPOINTS • Website
• Mobile app
• 9 Digital guest service
• YouTube Located in the heart of the prestigious Downtown
Dubai is The Dubai Mall, the world’s largest and most-
visited retail and entertainment destination, which
welcomes more than 80 million visitors annually. The
Dubai Mall offers an unparalleled retail mix combined
with world-class dining, entertainment and leisure
attractions.
LED Screens
Website
ANALYSIS
Website
• Website is consistently being updated with the latest news, easy
to navigate, very elegant and vibrant. covers all core business
functionality which are shop, dine, stay, and entertain.
Social media
• Dubai mall social media content is unified and clearly shouting
that they are the best mall today. High number on followers on
Mobile app
• User friendly, practically functions similarly to the website from a
content perspective, the app focuses specifically on best
experience (i.e., car wash, way finding map, parking, and more)
Mob app Guest service
Website
H U D S O N Y A R D S DIGITAL TOUCHPOINTS
• Interactive Screen
• Mobile POS
• Rockbot audio
• Digital signage
• Website
• Social Media (Twitter, Facebook,
Instagram, Youtube)
• Email Hudson Yards is New York’s newest
neighborhood and home to more than 100
diverse shops and culinary experiences,
offices for leaders in industry, significant
public art and dynamic cultural institutions.
Website
ANALYSIS
Website
• Content on the website is comprehensive of the services and facilities it
offers, from residences, retail, food & beverages, to landmarks and
office lifestyle. The interface design is flexible, easily-navigable and the
content is well-curated.
Social media
• Social media channels are a reliable source of news about Hudson
Yards. The communication is responsive and friendly.
Rockbot Audio
• Is a music platform that allows visitors to request songs to play in public
places. Hudson yards integrated this experiential feature in their retail
stores, which allows them to collect personalized information about
visitors.
Interactive Screen
• Located in retail stores (Neiman Marcus) in Hudson yards, the screens
broadcast promotional messages and real-time content. It is an up to
date interactive source of information customers. That seamlessly serves
the customer needs and allows personalized data collection.
Rockbot Website
Interactive
screen
