essay

MKTG 3303 Assignment: Digital Ad

25 points

For this assignment you are to post a digital ad that you have received from a social media site (such as Twitter, Instagram, Facebook, Pinterest, Tumblr, Google+, Reddit, etc.), or that appeared on a web page you visited. Importantly, the ad must be one that was directed to you, based on something that you recently searched for or purchased online.

Take a screenshot of the ad, and paste it within your report. Then, explain the context; i.e., on which app or website did you receive it, and why do you think that it was sent to you. Also, briefly tell what you think about the ad. Did it grab your attention? Would you normally have just clicked away from it, or deleted it? Discuss.