Differentiating Between Services and Goods

Differentiating Between Services and Goods

Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

e-Library Resource

1. Harvard Business Review on Pricing

Review Harvard Business Review on Pricing (2008), available through Books24x7.

https://lopes.idm.oclc.org/login?url=http://library.books24x7.com.lopes.idm.oclc.org/library.asp?^B&bookid=36303&refid=C3VGQ

2. Pricing the Product or Service

View the "Pricing the Product or Service" segment of Managing Your Business: Prices, Finances, and Staffing, by Films for the Humanities and Sciences, available through Films on Demand (2011).

https://lopes.idm.oclc.org/login?url=http://digital.films.com.lopes.idm.oclc.org/PortalPlaylists.aspx?aid=12129&xtid=42251&loid=116112

Textbook

1. Marketing: The Core

Read Chapters 8 and 9.

http://gcumedia.com/digital-resources/mcgraw-hill/2016/marketing_the-core_ebook_6e.php