Project about applications for smart city

DICE MT100P

Fall 2018

Assignment 3: Mobile app report (30%) and research poster (20%)

Submission date: Weeks 12 and 13

This element of the module has two deliverables:

• a group report;

• a group research poster Aim of the project This project aims to conceptualize an innovative app that will exploit the potential of smartphone technology. You will develop a mobile app that could serve a target audience in the Smart City ‘NEOM’. Each team will precisely specify the team’s target audience. Your project should meet the following criteria. It must:

• be useful and engaging for the target audience;

• demonstrate a clear understanding of the potential of smartphones;

• specifically address the chosen sector;

• be new, innovate and unique. Your team is expected to be able to demonstrate that you:

• understand your target audience and the segment’s needs;

• can learn and apply idea-generation techniques;

• are able to elaborate on the problem/opportunity your app solves/utilize and why this solution is unique;

• can discuss any relevant health, safety, regulatory or legal issues;

• can conceptualize your app.

Deliverable 1: Report Each group must submit a hard and soft copy of the report by week 14 on Sunday at 10 a.m. This report will conceptualize an innovative app that could serve a target audience in the Smart City ‘NEOM’. Teams will be assessed via a project that will demonstrate your research on the following. Each group will:

• decide on the sector (Tourism, Mobility, Energy and Water, Biotech, Food, Media, Entertainment, Tech and Digital Sciences, Tourism and Sport ) and the field of knowledge the group will target;

• research a theme in general, using the best practices related to apps in smart cities;

• evaluate the current situation and identify any existing challenges;

• investigate which available plans could be used to change the situation;

• identify the potential stakeholders and, if possible, make contact with these stakeholders to acquire firsthand information;

• evaluate any opportunities to improve the situation for target audience.

Report structure

DICE MT100P

Fall 2018

Please use the following structure: 1: Cover page 2: Executive summary, which includes details on the whole project 3: Table of contents 4: Introduction, which includes: a. what the project is about b. who your audience is, and why you have chosen this audience 5: Background research on your chosen field and audience, including: a. best practices elsewhere: section with good practice elsewhere and relevant examples and

up-to-date statistics and references b. background research on your chosen field and audience: current situation, plans available

for change, up-to-date statistics and additional sources of information 6: Identification of and contact with stakeholders; stakeholders identified and contacted;

interviews or surveys performed, together with an analysis of the results 7: How you managed your report, by applying project-management phases 8: Conclusion and recommendations: a concise summary that brings the content together and

demonstrates clear reasons for what you have done 9: References 10: Appendices (if needed)

Word count: 4000 words.

Your assignment is expected to be able to demonstrate that you:

• understand the current climate in relation to mobile apps;

• understand your target audience and the segment’s needs;

• can elaborate on what problem your app solves and why the app is unique;

• have conducted background research on the problem and the mobile app industry in general. A hard copy of the report should be submitted to the lecturer, and a soft copy of the poster should be sent to the lecturer’s email and submitted on Blackboard prior to the deadline. Deliverable 2: Research poster The aim of this part of the project is to create a research poster. Each group will submit a research poster that conceptualizes the design of the group’s mobile app, linked to the research report (i.e., deliverable 1). The poster should include:

• the thinking process that went into the app’s creation;

• how the app will function;

• how the target market will be addressed. You will be assessed on an A0 poster, which must be submitted electronically by week 12 and displayed on week 13 in the projects showcase. Each group is responsible for the printing and displaying of their poster at the designated position when required. Each poster must clearly and concisely include:

• the name and ID of each team member;

• the name and a 100-word summary of your app;

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DICE MT100P

Fall 2018

• a description of your app idea; how the app meets the project criteria should be explained clearly and concisely;

• identification of the target audience, and why your app will appeal to them;

• evidence of the uniqueness of your app;

• a detailed description of the app, including its benefits and features;

• a visualization of how your gaming app might look, illustrating the user experience. A soft copy of the poster should be sent to the lecturer’s email and submitted on Blackboard prior to the deadline.