Microsoft Versus Google (Top Class)

* EBIT = Earnings Before Interest & Tax

** SG&A = Selling, General & Administrative Expenses

*** Market Value of Common Equity/Book Value of Common Equity

Financial Ratios

Short-term Liquidity

Profitability

Long-term Solvency

Market Value Ratios

Current

&

Quick

Ratios

Cash

Flow

Ratios

Cash from Operations

Net Income

Cash from Operations

Capital Invested

Days:

Receivables

Inventory

Payables

% of Sales:

Gross Profit

EBIT

Net Income

Operating Expenses

SG&A Expenses**

Interest Coverage

EBIT*

Interest Expense

Return on Equity

Net Income

Common Equity

Price:

Earnings

Ratio

Market to

Book

Ratio

***

Return on

Investment

EBIT*

Total Assets

Net Income

Common Equity