For Ann Harris

In communicating to market segments both globally and domestically, it is imperative that MM identify with effectiveness of branding decisions in the marketing strategy.

The importance of branding in positioning at MM cannot be over emphasized by its marketers (individuals and organizations) seeking to promote it products by creating product distinctions and identification in the target market (Varnali & Toke, 2009).

At MM, branding is a process through which our marketers seek to position and promote the new cell-phone product in the domestic and global target market, by creating product distinctions, differentiation and identification.

In this explanation, branding means the use of our name and or mark which is distinctive to the product in order to differentiate it from similar competitor’s product offerings in the target market.

MM cell phone with a text and voice translator assistant will create a distinction and differentiate the company from competitors both domestically and globally. Users will now be able to speak and text globally using their native language, but the phone will translate for the user.

In a monopolistic market – where competition is the battle (strive) for brand loyalty, greater market share, sustainability, and appropriate returns on investment, the chances for MM business survival depends largely on the degree to which MM’s brand is identifiable and achieve loyalty in the market. Hence, the need for effective branding decision becomes paramount, an urgent decision that requires an intensive analysis on the reasons for MM’s business existence in totality (Bright, 2012).

Product Name:

The Micro Mini

Product Slogan

The global technology and voice you need at a price you can afford

Product Benefits: Sleek design that fits in the palm of your hand, Low cost, advance technology that is user friendly with built-in anti-virus technology, durable casing, long battery life.

Product features

Wireless charging, interchangeable speaker and camera with zoom, wireless head-phone, lightweight, high-definition clear display, a built-in text and voice translator assistant, waterproof, 1 terabyte of storage

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