Strategic Managment

The Project Assignment Strategic Management (BUS-420)

The Assignment

The purpose of the project is to provide the students an opportunity to examine the nature and

dynamics of strategic management efforts being undertaken by the contemporary organizations.

The students will be working in (self-managed) teams of up to four (4) students for this project.

They may opt to work on any one of the following (two) projects;

Project Option I

The team(s) will choose a company operating successfully in the GCC region and will perform

an in-depth analysis of this entity (along with the industry in which it is operating) focusing upon

the key dimensions of its strategic management effort. The scope/size of the project organization

does not matter - i.e. it could be as small as a (single) retail outlet operating in just one city or as

large as an MNE - what matters the most is the technical accuracy (i.e., how well does the team

apply strategic management concepts learned in the course). The specific task at hand is to

collect information relating to various components of strategic management effort using options

such as: (1) The teams could approach a firm and gather information/data through direct

interactions (face-2-face, telephone, mail etc.) with the ‘appropriate’ officials in that firm; (2)

they could gather relevant information/data from secondary sources like web, company

documents or research reports. However, it is advisable for the teams to prefer the first option for

gathering the data/information as it may eventually lead to superior learning and evaluation

outcomes.

Project Option II

After having scanned the local business environment of Jeddah, the team will set up a business

concern and develop a strategic business plan for it. The entity selected for this purpose could be

anything like a restaurant, amusement park, fitness studio (may be for females), sports complex,

hospital, or business school etc. While reporting, the elements constituting the external

environment and the opportunities and threats posed by this external environment have to be as

factual and logical as possible. However, for the internal environment, the team can make

reasonable assumptions while elaborating upon the strengths and weaknesses of the hypothetical

concern while making an appeal to the resource-based view (RBV) of the firms. The strategic

plan needs to exhaustively take into account the elements like environmental analysis (SWOT),

strategy, implementation and contingencies etc.

The deliverable of the team project would be 15-20 pages Formal Report. The required font for

the text is "Times New Roman" in font size 12 pts. with standard character spacing. Line spacing

is 1.5 lines

================================================================================= Structure of the Project Report

================================================================================= Title page Table of contents Executive Summery 1 Pages Industry Overview 1 Page Introduction of the Company (Existent or Hypothetical) 1 page Vision, mission and philosophy of the Company 1 page Corporate (Performance) Objectives 1 Page SWOT Analysis (at least one page each for S, W, O and T) 4 pages Choice of Generic Strategy & Why (Cost leadership/Differentiation/Focus) 1 page Co-operations (Suppliers, Middlemen, other stakeholders) 1 page Business strategies: Directional (Expansions/Retrenchments) 1 page Functional Strategies 5 pages (Marketing/Finance/HR St/Production/Operations/Info. Management Strategy)

Control Instruments 1 Page Conclusion/summery/suggestions 1-2 Pages =====================================================================

Submission Deadline is

Report to be e-mailed only at

Should you have any questions, please do not hesitate in contacting me at

************** ALL THE BEST *************