startup 8

Design Goals

(approx. 50 words)

· To keep people in good health

· To help reduce diseases associated with unhealthy eating

· Ensure that people have dietician-approved food

· Provide locally grown food

· To ensure that people do not order foods every time they need to eat

· Lack of adequate supple of raw and gluten-free food to customers.

User Experience

(50-100 words)

· Target customers would want to eat healthy foods to live longer

· They would want to avoid chronic diseases

· Customers would want to eat a variety of foods within various food groups.

· Customers enjoy gluten-free and healthy foods supply when they subscribe.

· They want to manage their weight by eating healthy diet.

Gain Creators

(50-100 words)

· The new solution should have attributes such as high-protein and dietician-approved.

· Loaded with minerals and fibers

· Containing few calories

· Loaded with antioxidants and vitamins.

· Presence of water and carbohydrates in the food

· Moderation, variety, calorie control, and adequacy

· Sufficient food delivered to the customers can make them loyal.

· Provide high-quality food dishes

·

Pain Killers

(50-100 words)

· Fast delivery

· Offer convenience to customers

· Provide variety and speed to the customers

· Improve service quality

· Ensure that there is menu variety

· Ensure that meals are health oriented.

· Make it easier for customers to find various recipes

· Ensure that no ingredients with preservatives are used for cooking

· Provide healthier alternatives than the foods from restaurants and grocery stores

·

Advantages and Constraints

(50-100 words)

· Allow customers to order dietician approved and locally grown food

· Provide convenience to the customers

· Reasonable prices for the foods

· Cost constraints such as the inability to acquire locally grown food and dietician approved foods.

· Technical constraints such as the lack of knowledge on how to prepare healthy foods by eliminating preservatives.

Design Goals

· Why are you personally interested in designing this solution? What is motivating you to proceed with this?

· What frustrations should a new solution address?

· What changes would occur if your customer could do their jobs better (experience gains) with fewer hassles (avoid pains)

User Experience

· How important is the problem (jobs-to-be-done) to you target customer?

· How easy do you think it will be for your customer to find and acquire a new solution?

· What functional and aesthetic attributes would make using a new solution more capable of fulfilling functional, social, and emotional jobs?

· What should your customer find uniquely “delightful” about a new offering – something that might lead them to tell their friends?

Gain Creators

· What specific attributes should a new solution provide to help customers attain desired gains such as improved performance, positive image, cost savings, etc.

· What physical attributes would the design of a new solution have to consider to deliver these gains?

· What attributes would make it more likely for people to become repeat/loyal customers?

Pain Killers

· What specific attributes should a new solution provide to help customers avoid hassles such as poor performance, unreliable performance, complexity, negative image, etc.

· What physical attributes would the design of a new solution have to consider to alleviate these pains?

· What attributes would make it more likely for people to become repeat/loyal customers?

Advantages and Constraints

· What are some of the use-case scenarios that you think will be most exciting to your target customer?

· What could a new solution do better than alternative/competing solutions?

· What is preventing existing solutions from providing better experiences to your target customer? Are there any cost, technical, legal, or other constraints that make it difficult or impossible to offer a significantly better solution?