Discussion Questions 1) Why is it important that businesses maintain a high level of visibility on search engine results pages? 2) Explain how search engines determine if websites contain relevant information or content.

1)What is IP Address?

IP address is an abbreviation for the term Internet Protocol Address. This is a number that is utilized to identify a piece of network hardware. Devices within the same network area can communicate just as seen with the internet. IP is critical because for one to send a package to a friend in another geographical location, he should know exactly where he stays. This is made possible through the use of IP address. IP addresses are categorized into private IP address, public IP address, dynamic IP address and static IP address. Importantly, it is through the use of IP address that a computer can be able to connect to internet. Protocols is a network of software’s in a computer that are built adhering to networking standards to join to internet as well as swap data to and forth (Xie, Yu, Sun, & Liu, 2017).

Protocals are basic rules which our computers follow to connect and interact with internet. IP address is the reason for you to accomplish to deliver our online activity to correct place. When we try to deliver something ,it comes from our IP address, and when we receive something that’s where it is delivered(John-Micheal Bond - 2017).

So this is how it works, the moment we are online we connect to it through Internet Service Provider (ISP). Firstly we connect to their network through our router or modem. Their network is the one which is really connect to internet and allows us to connect to internet as well. We can say our ISP is who actually who is providing us with service, who uses our IP address to control the data we sent or the data sent to us reaches its place(John-Micheal Bond – 2017).

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2)What are bandwidth and broad band?

Bandwidth is a technical term that has variety of meanings due to the popularization of the internet. The term regards to the amount of information than a medium can transfer within a specified time. Internet connection is an example of broad with. An internet connection with larger band with transfer’s information faster compared to the one with small broad width volume. In considering speed, bandwidth is expressed in bits per second such as megabits per second. Imperative to note is that bandwidth does not express how fast the bits of information move from one network to another (Walker, Stockhammer, Mandyam, Wang, 2016).

Broadband is one of the most used internet access service. Across its four distinct services through which it is offered, it has high speeds of data transfer. The most common broad band forms are the digital subscriber line, fiber optic cable as well as satellite. There are different factors that influence the choice of broadband technology. Location, price and availability of the connectivity influence the type of broadband that is used. Therefore, broadband is a high speed internet connectivity that has enhanced in internet usage and information transfer.

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