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DEMCW2REFERbrief.docxDeveloping an Enterprising Mindset (4GN501)
SPRING 2021 Refer guidance CW2
A proposal for development of an existing organisation
Coursework 2 (40%)
Learning outcome 2: Examine the structure of different businesses including their legal identities and potential for value creation and growth.
Assessment: Individual written REPORT (1400 – 1650 words)
The case study organisation for this assessment is Milspeed.
Milspeed have three main product types including manufacturing footwear components with a high (>40%) recycled content for large footwear brands. They also manufacture lamination films through their extrusion coating line and are increasingly becoming involved in recycling as a separate business.
Milspeed are committed to sustainability and this is clearly reflected in both their mission statement, vision and values as seen below:
Milspeed’s mission statement
“To harness our technical expertise and innovative materials to enhance our customers’ world class products, enabling us to reward the skills and dedication of our workforce and supply chain. Always seeking ways to continue setting the standards in sustainability.”
Milspeed’s vision
· Partnership: To be more than just a supplier, but a strategic partner you can trust.
· One World: To care for the environment in every corner of the globe.
· Investment: Investing in world class talent and the latest in extrusion technology.
· Presence: A truly global distribution network to assist our customers in their sustainable growth.
Milspeed’s values
· Forward looking: to stay ahead of the game.
· Sustainability: environmental and socially responsible.
· Integrity: in dealing with our customers, our workforce, our supply chain.
· Quality assured: to give our customers peace of mind.
· Innovation: by leading the field in true product creativity.
Task
Examine how Milspeed through its value creation contributes to the triple bottom line and how Milspeed can potentially grow the scale of its operations.
REFER submission date: August 18th uploaded to Turnitin by 11.59pm using the upload point labelled REFER CW2 Business Development.
Considerations in Preparing Your Work:
1. Do not include your name anywhere on the report only use your student number. This is to ensure conformity to the university’s anonymous marking policy.
2. Provide a header page for your work. An example is provided at the end of this document.
3. Write your assignment in Microsoft Sans Serif or Verdana font (use minimum size 12 font).
4. Please use line and half (1.5) margins.
5. Use page numbers on your work.
6. Use the following structure for your work:
a. Contents Page with page numbers for each section of the report
b. Introduction – this should provide an outline of what your report will cover. It will provide the reader with an indication of the key models or theories that you will use in greater detail in the work itself (this section will be approximately 150 – 200 words). This could include but is not limited to an overview of Milspeed in terms of its legal identity and organisational structure.
c. Main Analysis – link how the value creation process creates value in relation to the triple bottom line. Outline potential sources of growth for Milspeed using examples of growth strategies. Link the two parts. Theories for consideration include, but are not limited to, Porters Value Chain, the Ansoff Matrix, Vertical/Horizontal growth, the triple bottom line.
d. Conclusions – outlines the key points from the main analysis do not include any new information, academic models or theories (this section will be approximately 150 - 200 words)
e. References – please note it is NOT a Bibliography, only include sources cited in the body of the report.
7. Only the sections 6b, 6c and 6d are included in your work count.
8. You should include a minimum of ten (10) academic sources (references) in your work. While there is no maximum number, it is not likely to be more than eighteen (18). This can include a maximum of five (5) web sources . This consequently requires you to read books and journals to supplement your subject knowledge and understanding.
9. Please do not use single sentence paragraphs as they will not help the flow of your ideas.
10. Do not use first or second person narrative (e.g. I think; they said; we believe etc.). Approach in terms of the analysis, the report, the examination, the evaluation etc. (i.e. use third person narrative).
11. Work within the word tolerances shown at the top of page 1.
Constructing the Report
a. You must include some background on Milspeed including an explanation of its legal identity and it organisational structure. You must examine how Milspeed creates value, how this is measured using the triple bottom line and how this may enable Milspeed to grow in the future.
b. You must acknowledge through the use of academic models and theories how that relationship can or does work. Finding practical published examples from books and journals will add value to your work and is more likely to earn higher grades.
c. For each point you construct, think about using at least two (2) or ideally three (3) different academic sources to create a more robust argument and appreciation of that working relationship.
· Ignore the guidance provided. Doing so is likely to cost you grade points.
· Use anything other than Harvard style citing and referencing
· Write subjectively about the topic without bringing academic models and theories into the discussion
· Write using single sentence paragraphs
· Work outside the word tolerances for the assessment (shown on page 1 of this document)
SAMPLE HEADER PAGE
UNIVERSITY OF DERBY
DERBY BUSINESS SCHOOL
Developing a Professional Mindset
(4IM510)
Title of Your Report
Student I.D. XXXX1234
Date Submitted: 18th August 2021
Coursework 2 Word Count: 1500
Assessment rubric for CW2 Refer – Report
|
|
Outstanding 90- 100% |
Exceptional 80-89% |
Excellent 70-79% |
Very Good 60-69% |
Good 50-59% |
Satisfactory 40-49% |
Unsatisfactory 39-35% |
Very Poor 34-5% |
Nothing of merit 4-1% |
|
Knowledge
Evidence that the student has:
Understood the topic area
Supported their work with relevant research and reading |
Error free. Thorough knowledge of value creation, growth and the triple bottom line. Evidence of extensive reading |
Detailed understanding of value creation, growth and the triple bottom line backed up with relevant references Research beyond scope of module materials Draws links to other modules No further development of answer required
|
Wide topic knowledge from the module Draws different concepts together effectively Strong use of relevant theoretical models and/or research on value creation, growth and the triple bottom line Fully referenced with wide range of sources Strong evidence of independent research |
Draws together some of the key topics from the module on value creation, growth and the triple bottom line Some use of theoretical models and/or research to support answer Evidence of some independent research but largely guided by references provided in the module |
Adequate use of module topics value creation, growth and the triple bottom line. Some gaps in knowledge or misunderstanding of concepts Some evidence of research and reading but may be overreliance on core textbooks/overuse of direct quotes etc. |
Limited use of topic knowledge from the module/lack of detail Some significant gaps in knowledge or misunderstanding of value creation, growth or the triple bottom line Limited or poor evidence of research and reading Overreliance on lecture slides and notes |
No/ very limited use of knowledge of value creation, growth and the triple bottom line or misunderstanding of some concepts. No/very limited supporting literature
|
Number of errors. Virtually no knowledge of value creation, growth and the triple bottom line and or significant understanding. Almost no evidence of any reading and/or research |
Extremely poor with many errors. No knowledge of value creation, growth and the triple bottom line No evidence of any reading and/or research |
|
Critical Thinking
Evidence that the student has: Questioned their sources, views, and solutions
|
Outstanding explanation of all academic concepts |
Extensive evaluation of arguments and cited literature Fully balanced argument |
Researched and answered from different angles. Questions some of the research sources used Well balanced argument |
Explores some alternative views and provides some evidence of different approaches to answering the question are understood
|
Acknowledges a few alternative views to the answering the question |
Very limited identification of alternative views. Accepts sources at face value and shows no evidence of questioning |
A one-sided answer with no consideration of alternative views |
A one-sided answer with invalid support |
A one-sided answer with no support |
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Application
Evidence that the student has: Pulled ideas together effectively to answer the question Provided appropriate examples where necessary/helpful |
Outstanding application to Milspeed providing highly realistic, implementable recommendations. Highly creative, innovative throughout |
Thoughtful and thorough application of knowledge, theory and research to Milspeed throughout Highly creative, innovative |
Tailors information to answer the question fully Illustrates answer with examples relevant to Milspeed and relevant theories Very creative, and innovative |
Uses some appropriate examples relevant to Milspeed but may not always link this back to theory/literature Integration of theory/research may still be disjointed Creative and innovative
|
Examples are limited or lack relevance to Milspeed Theory/literature is generic and not applied to Milspeed Some creativity, innovation
|
Lacks examples Very limited reference to Milspeed and limited evidence of theory/literature applied to Milspeed Limited creativity and innovation
|
No or inappropriate use of examples No theory/literature used to underpin recommendations No/Limited creativity and innovation
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Makes almost no attempt at application to Milspeed Solutions offered are generic and/or inappropriate No creativity and innovation
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No attempt at application of theory or literature to Milspeed No solutions offered No creativity and innovation
|
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Evaluation
Evidence that the student has: Identified strong and relevant information to answer the question Left out weak or unnecessary information |
All concepts and material fully relevant to the analysis and recommendations including materials sourced from a wide range of relevant independent research |
All concepts and material fully relevant to the analysis and recommendations including materials sourced from suitable independent research |
All chosen ideas are relevant to the answer Answers the question fully covering all key concepts No evidence of ‘padding’ with irrelevant information |
Uses some relevant ideas and appropriate concepts/theories to answer the question Information is mostly relevant to the question Minimal ‘padding’ with irrelevant information |
Some effort to answer the question Some missing, weak or irrelevant elements Links to answer are unclear in places May ‘pad’ with irrelevant information |
Key elements of the question remain unanswered/ Under-developed Confused choice of theories/ concepts to answer the question
|
Largely irrelevant ideas Does not answer the question that was asked Covers concepts which are not relevant to the answer
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Irrelevant ideas. Does not answer the question that was asked
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Very little or no evidence presented that is relevant to the question asked |
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Communication
Evidence that the student has:
Put their ideas across clearly on paper |
Outstanding, sophisticated written communication
|
Sophisticated written communication No significant areas for further development
|
Logical organisation and flow of ideas Error free written communication Precise Harvard Referencing An enjoyable read
|
Largely well-structured answer Only minor spelling/grammatical errors Good grasp of Harvard Referencing Mainly easy to read and follow |
Some spelling/grammatical errors but do not significantly interfere with understanding Some attempt to Harvard Reference
|
Repeated spelling/grammatical issues Weak referencing skills Difficult to read and follow in places
|
Difficult to read and follow Problems with written presentation Incorrect referencing throughout
|
Very difficult to read and follow Extensive problems with written presentation No or incorrect referencing
|
Extremely difficult to read and follow Extensive problems with written presentation No referencing |
