Advertaising homework part 3

Professor observations in the research findings that need to be fixed in the next deliverable:

1) Introduction is insufficient and totally off - need brand or company history with information about target audience

2) Streamline your research objectives - place in bullets and some are not research objectives or things you will ask target participants. Example, "learn what business objectives...." is not a research objective - "to identify the extent..." I am not sure what you are focusing on finding out here unless you are showing creative work and getting their reaction. Rephrase these objectives!

3) Do not personalize - take out the "we" or "our", need to keep impersonal

4) If you say you interviewed a total of 14 participants, I need proof of research and it needs to be submitted as photos/recordings/transcripts notes. This is mandatory! Also, you say your target parcipant are children 15 and under, but you said you included parents. Fix!

5) The finding sections has to improve considerably. Format to clearly understand what is the key finding presented: Key finding/description of finding/focus or individual group question asked/specific participant verbatims. It is also very plain and without sufficient findings (only one??), especially with the amount of interviews you said you conducted. You need to expand considerably. Very underwhelming. Your job is to find the insight or "pearl" that will be the key insight to support your creative recommendations and executions. I will be looking for this connection. Proof of research needs to be presented in order to get full points (pictures, recording or transcripts) .