Deliverable 5 - Interpreting Key Performance Indicators

Criterion 1

A - 4 - Mastery

Provided rationale for each of the ratios selected, and makes specific connections to their pertinence to the company and industry; includes specific examples.

Criterion 2

A - 4 - Mastery

Provides an in-depth explanation with examples of how to interpret each selected ratio and what the company’s ratio changes over the 5-year period indicate.

Criterion 3

A - 4 - Mastery

Selected a public company with at least 5 years of financial information, and included multiple competitors.

Criterion 4

A - 4 - Mastery

Dashboard/Scorecard was developed using Excel; utilized Mergent Online Database resource; Included a detailed written summary.