Assess the strategic position of the business and its environment. Company restructuring, merger, acquisition, adding, removing services. Create a SWOT Analysis

The organization is focusing on increasing the revenue they are getting. This will be achieved by:

Focus area

Competitors

Target Market

Marketing Communication

Marketing budget

· Improving on sales through advertisement of organization brand.

· Emphasizing on customer-driven approach through encouraging patient to take an active role in their own health risks and treatment options.

· Improving the quality of services through levering technology. This is achieved through extensive research to determine the trending technology and innovation in the organization.

· Maximizing customer experience and satisfaction. This is attained through conducting research to determine customer preference (Alvarez et al., 2019).

· The key competitors are the surrounding health care organizations.

· The basics for competitions are healthcare cost, and technological advancement.

· The organization's goal in the competition is to build its reputation on quality, collaboration, compassion, and innovation, not just on price (Alvarez et al., 2019).

· The target market is the patients within the general population that need healthy dynamics services.

· Patients to be selected as participants in the project will also be considered understanding cultures and conditions.

· Rural areas where advertising and services may be lacking.

· Physicians

· Specialist particular cardiologist and orthopaedic (Bunnell et al., 2021).

· The organization will reach the target market through promoting text messages and target messages using social media platforms.

· Also, communication will be enhanced through advertisements in the journals and all electronic media (Bunnell et al., 2021).

· The marketing budget must be allocated every financial year.

· The marketing budget will cover all costs of marketing research, advertisement, and human resource in marketing department (Cuschieri et al., 2021).