Develop a 3-year strategic plan and marketing strategy using PowerPoint with speaker notes

Deliverable 4: Marketing and Promotion Strategy

Heathy Dynamics Strategy Map

The general improvement of all areas in the Healthy Dynamics environment is suitable when operating using a reliable structure for management. There can be adequate improvements in gaining sufficient knowledge of the entire healthcare department. All items in the diagram below illustrate the possibility of the healthcare environment operating to the best standards. The concept is highly imperative in handling daily activities regardless of the diverse stakeholders in the healthcare environment. All healthcare stakeholders can generate a productive level of emotional intelligence since that action shall improve the planning process of all persons who need healthcare. There can be an improvement in intrapersonal procedures since the development of opportunities is possible when dealing with the capability of serving patients using techniques conversant with their healthcare issues (Gordon & Pollack, 2018).

It is clear that strategic planning in healthcare integrates the best organizational management techniques in terms of serving all professional expectations. There can be constant improvements when the entire healthcare environment receives required standards for operation (Esfahani et al, 2018).

As displayed in figure 1, the focus areas of Healthy Dynamics include appropriate healthcare payment options and social media advertisements. Establish intrapersonal connections by integrating self-motivation, relationship building, and ensuring all persons are aware of their emotions to provide a deep understanding of how to produce meaningful outcomes from all healthcare professionals. The key competitors in the healthcare sector shall be physicians, nurses, therapy professionals, and medical specialists. The target market of Healthy Dynamics is citizens focused on wellness operations and patients whose management methods were not handled to the required standards. The best methods of improving wellness health concepts include self-awareness, self-management, and opportunities that are keen on finding out better healthcare decision-making for persons affected by a lack of advanced wellness procedures. The two techniques are highly imperative since they integrate internal thinking components that shall transform the possibility of increasing acceptance of events in the healthcare environment. The first technique of keeping an open mind allows me to monitor events and thus form a valid understanding of why people desire healthcare improvement operations. There shall be a fair outcome when dealing with leadership among all healthcare professionals after understanding how to improve on understanding of all promotional messages in wellness operations (Reshetnikov et al., 2020).

Communication with potential clients is possible by using social media posters and messages, use of posters, and word of mouth. All these methods shall be possible to provide professionalism, acceptance of clients’ needs, and limit negative thoughts from causing inappropriate societal outcomes. The best healthcare wellness communication techniques are having accurate listening skills and controlling words during conversations. This is possible to attract more clients to the process and thus lead to major productivity at Healthy Dynamics. All these methods shall promote accurate handling of personal concepts involved in promoting better professionalism, interpersonal communication, and learning how to display productive wellness outcomes (O'Connor et al., 2019).

Healthy Dynamics integrates strategic planning in healthcare by ensuring project marketing operations get connected to suitable parties. There can be suitable organizational management techniques after learning about health improvement expectations persons currently prefer for their natural wellbeing. Healthcare managers can improve their environments by constantly promoting better healthcare access and leadership conversant with all employees’ expertise. Budget management is possible by planning healthcare processes after determining each healthcare department’s needs. All clients’ expectations shall get attained after Healthy Dynamics improves its knowledge for management purposes (Gordon & Pollack, 2018).

Focus area	Key Competitors	Target Market	Modes of Communication	Promotional Messages	Project Marketing and Promotion budget
Establishment of familiar healthcare payment options. Establishment of social media advertisements. Increase revenue by improving sales from program. Improve on patient-centered, patient-focused wellness. Great customer experience and satisfaction. (Gordon & Pollack, 2018)	Physicians Nurses Employers Food and Drug Administration Patients Nutritionist (Reshetnikov et al., 2020)	Persons interested in wellness operations. Patients that have limited health adherence. The population will be males and females age of 45-60. Individuals seen in county health department for care. They may have limited resources. Retirement Communities Senior Living Communities (Esfahani et al, 2018)	Social media-Facebook, Instagram Use of posters/flyers-post in public community areas. Mail flyers to target market. Word of mouth-referral incentives. Post flyers in gyms, physician offices, and senior living communities. Use of videos to detail different items. (O'Connor et al., 2019)	Healthy Dynamics offers the best wellness management processes. Nutrition improvement creates reliable physical processes. Integration of physical exercises offers more reliable health improvement (Reshetnikov et al., 2020)	Marketing budget is reconciled monthly. It is developed annually based on previous years expense and new developed anticipated. The annual budget is $9,500, with is 4% of the revenue. The organization leaders meet monthly to review the marketing expense, return on investment, and any challenges along the way. The team evaluates goals and progress each month. This is to ensure the plan is effective. (Gordon & Pollack, 2018)

Figure 1

References

Esfahani, P., Mosadeghrad, A.M. and Akbarisari, A. (2018). The success of strategic planning in health care organizations of Iran. International Journal of Health Care Quality Assurance, 31(6), 563-574. https://doi.org/10.1108/IJHCQA-08-2017-0145

Gordon, A., & Pollack, J. (2018). Managing Healthcare Integration. Project Management Journal, 49(5), 5-21. https://doi.org/10.1177/8756972818785321

Reshetnikov, V., Tvorogova, N., Hersonskiy, I., Sokolov, N., Petrunin, A., & Drobyshev, D. (2020). Leadership and Emotional Intelligence: Current Trends in Public Health Professionals Training. Frontiers In Public Health, 7. https://doi.org/10.3389/fpubh.2019.00413