Deliverable 07 - Three-Year Strategic Plan

Deliverable 07 - Three-Year Strategic Plan

Scenario

The healthcare industry continues to face many challenges such as rising costs, consumer prices, prescription costs, lost revenue, mergers, and acquisitions. Most organizations are trying to address these barriers by implementing quality improvement strategies. You are about to graduate from Rasmussen College and are looking to land a job in the healthcare industry. After several weeks of research, networking, and submitting job applications, you receive a call from a talent acquisition specialist with Testing Health, Inc. After the initial phone interview, she tells you how impressed she is with your resume, skills, and knowledge, and so she would like to move forward with the next steps in the hiring process.

She informs you that the next step will be to provide the hiring manager an opportunity to view your knowledge and understanding of strategic planning and marketing. You have been given a week to prepare a PowerPoint presentation with voiceover narration. You will provide the talent acquisition specialist with the presentation via email, and she will forward it to the hiring manager for review.

Instructions

To prepare your strategic plan and marketing presentation you will need to review the website of a company of your choosing within the healthcare industry. You will review the about page, mission, vision, services they provide, their target audience, any news or current mergers and acquisitions, and their last quarterly report. Based on your review, identify a mock, quality-improvement focus area. You will create a PowerPoint presentation outlining a 3-year strategic plan and marketing strategy based on your identified focus area, which may include adding or eliminating services, products, or staff for the company you researched.

Develop a 3-year strategic plan and marketing strategy using PowerPoint with a voiceover narration (PLEASE INCLUDE NOTES IN THE NOTES SECTION FOR VOICEOVER NARRATION) that includes the following:

· A  Strategic Plan that includes the following components (see strategic plan review below for other qualifiers):

· The company’s current mission and vision statements (then you need to change them to add your focus area and add the new ones on that same slide)

· Create a flowchart to describe the remaining components

· Focus area (at least 2 key goals)

· Objectives (3-4 which defines each goal)

· Strategies with timelines (How you will achieve each objective?)

· A  Marketing Strategy that includes a flowchart slide and the following components:

· Marketing objective (statement of what the company wants to achieve)

· The target audience

· Marketing communication strategy (e.g., radio, tv, or Internet)

· Timelines of how the marketing strategy will be executed

Your assignment should include a title slide and reference slide with a minimum of two Internet sources and one scholarly source, which must be retrieved from the Rasmussen Library.

Goar, E. S. (2025). Strategic Initiative. For the Record (Great Valley Publishing Company, Inc.), 37(3), 14–18.

A strategic plan is a "future-oriented statement that presents all the information and data needed to determine the direction of a company or project. There are several elements that go into a corporate plan: vision, assumptions, objectives, information, analysis, measurement, evaluation, and opportunity" (Strategic plan, 2013). 

Your assignment may specify which elements should be included in your strategic plan, so be sure to read it carefully. If it doesn't, here are some

General components in most strategic plans :

· Analyze the current state of the organization or initiative. There are many tools out there to accomplish this; one of the most popular is a  SWOT analysis.

· Determine where you want to go. What issues are a priority to be addressed? How do they align with the mission or the organization or initiative?

· Set goals for the organization or initiative. What do you want to achieve, and over what period of time? 

· Figure out who is accountable for reaching those goals. How are you going to achieve the goals? How much time and money needs to be allocated where in order to make this achievable?