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Research Deliverable (2)

Only credible sources (academic database, wall street journal…)

Refer to research deliverable 1 if needed

Objective: To answer the client question with in depth research that challenges the researcher to look at the question from a variety of angles. To ensure breadth and depth of research.

Format: Use the same format as research deliverable (1

The client is:

https://www.jnpcoffee.com

Details:

Please summarize your key findings succinctly. What did you find in your research? What information did it give you? What is missing? Your findings should be thorough enough that I can clearly understand what you learned as well as useful enough that you can easily use them directly for your analysis/presentation preparation.

Although volume of research was emphasized for the first deliverable, quality is more important here. You still need a quantity of research but this deliverable should be more focused on what you need specifically to draw conclusions.

The second deliverable should address your gaps as well as any other additional information you found.

Do not list a bibliography. Match the findings with the citation so that it is clear what you found where.

1 Gaps that u need to focus on research:

· New markets requirements: although there is a huge opportunity to enter new markets( middle east, Asia…) , we need more research to identify those new markets' requirements to eliminate the risks. You can give some countries as an example

· Potential market in other countries

· Products innovation: more research to identify customers' needs and preferences to help develop products that will help gain customers' loyalty.

· Competitors: who are the competitors small and big for JNP, and what competitors have been doing differently from JNP that helps them grow their business.

· Financial risk: look for more information regarding the financial risk associated with expanding JNP coffee into new markets.

2 Clearly identify/differentiate the research from your second deliverable.

Organize your research like this

Secondary Research Notes

Category	Date
Key points	Summary:
Citation in APA format including the url: Create a folder called research to store all PDFs of the articles you’ve accessed.
Category	Date
Key points	Summary: How do the points help you?
Citation in APA format including the url:

Primary Research Notes

Category	Date
Who you spoke with including their title	Where
Key points	Summary: How do the points help you?
Citation in APA format including the url: