Project Metrics
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DegreeofAlignment.docxRunning head: DEGREE OF ALIGNMENT 1
DEGREE OF ALIGNMENT 6
Degree of Alignment
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Degree of Alignment
Description
a. Mission: The General Motors is a multinational motor vehicle manufacturing company whose mission of to create a future marked with zero crashes, zero emission, and zero congestion. The company is dedicated in leading the way towards a great future (Cady, et al., 2011). This is a great mission because it shows the desire of the company to enhance life in a manner that all people will be safe and the clients to get the value of the money they would invest while buying GM vehicles.
b. Vision: The GM Company has a vision of transforming the motor vehicle industry. This is through the application of technology to make sure better and stable vehicles are manufactured and supplied to the market in a way that the world benefits and not suffers from motor vehicle companies operations. For instance, the world desires production of hybrid vehicles and use of green energy in the production process to reduce harmful gasses emission. The company has envisioned itself to lead the way and set a perfect example for others to follow.
c. Values : There are many core values at the GM but the main one’s include; innovation, teamwork, responsibility, and continuous improvement. These values have been embraced for the purpose of guiding all company staffs to ensure they remain committed to company vision and mission (Cady, et al., 2011). For instance with innovation, it would become easy to develop ways that the company will remain a leader in the industry and attain zero crashes and zero emission targets. Also, teamwork is required for such immense goals to be attained, a sense of responsibility, and continued individual and company improvement.
d. Structure: The GM Company has a hierarchical structure but the company is divided on regional basis. For instance, each region has its specific hierarchical structure which means powers have been delegated and highly diversified. For instance, Europe has an office that takes control of all Europe GM operations (Cady, et al., 2011). The same case in the United States, Japan, Germany, and Africa among other regions that the company operates in. however, the top most positions like board members are global and overlooks the running of the company globally.
e. Culture : GM has a strong and diverse culture that is based on ethics and strong organizational values. The company is against unethical practices and all stakeholders are required to apply utmost values like discipline, integrity, accountability, honesty, and hard work among others. To promote the culture, the company has policies and rules that guide all workers, partners, and suppliers and any violation attracts disciplinary action. It is the duty of HRM department to make sure company culture is upheld at all times in all departments.
Analysis
The General Motors is among the leading motor vehicle manufacturing companies in the world. Currently, the company occupies at least 20% of the global motor vehicle manufacturing market share. According to Alden, et al., (2006) the company has over the years produced fuel energy vehicles and the world has been against such vehicles due to the extent of damage they cause to the environment. For this reason, and the fact that there are many other companies that are more committed and advanced in manufacturing hybrid vehicles; the GM Company is currently working on shifting from fuel energy vehicles to hybrid vehicles. The company is also committed in changing the fuel energy manufacturing plants to green energy plants among other improvement (Alden, et al., 2006). However, the company is yet to attain total success and this has affected the company in terms of market share because there have been a drop in comparison to the market share the company occupied in the last decade.
However, there is a lot of alignment when it comes to current company actions and activities and its mission, vision, values, structure, and culture. For instance, through the company’s mission and vision statement; the company has committed at coming up with better and higher quality vehicles that would be zero crash and zero emission (Cady, et al., 2011). The current actions of working towards designing and manufacturing hybrid vehicles and embracing green technology is a clear indication that the company is working towards attaining its set mission and vision.
On values, there is a lot of alignment because the company has managed to penetrate the global market and retain a top position due to the innovative products it has in the market. The innovative products are as a result of employees’ dedication, teamwork, and high sense of responsibility. The diverse products where newer versions are always better and of great value than older versions means that the business is committed to continued improvement. The hierarchical structure is present in all regional segments of the company across the globe (Alden, et al., 2006). Lastly, the culture highly aligns with company actions. The more reason is that the company makes use of ethical practices and works towards attaining consumer satisfaction. As a matter of reality, the company through its actions has a good brand image.
The GM Company is doing right in a majority of things but there is always room and need for improvement. The crash levels are still high which means that the innovative strategies implemented to reduce crashes are not as effective as they should. Secondly, the congestion reduction is yet to be attained as the world is still suffering from intense traffic jam especially in major cities and towns. Upgrading current technologies to help curb the congestion and crash levels would go a long way in making the overall difference that every consumer is looking out for. The more reason is that every motor vehicle buyer would desire to buy a comfortable vehicle that has almost zero risk. This is especially because crashes have been known to be major cause of death in road carnages.
References
Alden, J. M., Burns, L. D., Costy, T., Hutton, R. D., Jackson, C. A., Kim, D. S. … & Veen, D. J. V. (2006). General Motors increases its production throughput. Interfaces, 36(1), 6-25.
