5 Marketing Questions 200-220 words each

Assessment 1

Unit Title:	Marketing and the Digital Future
Unit Coordinator:	Dr. Rosemary Burnley	Unit Code:	MAR039-6
Assignment Title:	In-class test	Assessment Weighting:	50%
Submission date:	Week 3 or 6 (of the block)	Anonymous Marking?	No
Referral date:	TBC after the Progression Board for the Block

Submission instructions

The test is taken under exam conditions at a time and date notified by the tutor on Breo. If you cannot attend at the appropriate time you must seek mitigating circumstances through SID.

Learning Outcomes

Learning outcome 1 and 2 will be met in this assignment.

Threshold standards
Assessment number	In order to pass the assessment you will need to:
2	Evidence coherent knowledge and understanding of marketing theories and concepts.
	Evidence coherent knowledge and understanding of societal and business trends related to changing digital communications platforms
	Demonstrate critical understanding of relevant ethical frameworks.

The In-Class test

The questions for the in-class test are published to students at the beginning of the unit and will be discussed in class prior to the test. The test itself will last for two hours and you will answer three of the questions which will be chosen at random at the beginning of the test.

There will be formative support for students in preparing for the test. Issues relating to the questions will be covered in class in the first week of teaching for this strand of the block (week one or week four). In the second teaching week (week two or week five) the questions will all be debated as motions following formal rules of debate.

All students are expected to participate in all debates, though principal speakers for and against each motion will be designated by the tutor.

There will be tutor and peer feedback to the debate participants.

Students will therefore be familiar with arguments for and against each proposition before entering the in-class test.

Marking criteria:

Tutors recognise that in answering questions under exam conditions you will not have access to your notes, so referencing need not be as rigorous. Referencing, however, remains important. Its purpose is to ensure that research you cite is verifiable. Do your best to make the research identifiable. If you give the wrong date, by a year or so, the tutor will still know which research you mean, so give your best recollection of the author, journal/book, date, etc.

You need to demonstrate more than just knowledge and understanding of the issues. You must critically engage with the question. It is important that you cover arguments which tend to support the proposition, arguments which tend to refute the proposition, and that you reach a conclusion.

Make sure you attempt all three questions. You get more marks for the early paragraphs in an essay, so it is more important to start your third question than to struggle with the conclusion of your second.

A failing grade will be given to any answer which is mostly descriptive and lacks critical analysis, or which addresses only one side of the argument, or which reaches no conclusion.

A pass (40-59%) will show appreciation of arguments on both sides of the proposition, will question the evidence, and will reach a conclusion. There will be clear attempts to link theory and practice. There will be an obvious link between the conclusion and the evidence and arguments presented.

A good pass (60-69%) will critically engage with the evidence from the outset. Several theories will be applied to practical situations. The conclusion will clearly follow from the evidence and arguments presented.

An excellent pass (70%+) will synthetically evaluate evidence and arguments drawing widely on multiple theories, perhaps from different disciplines, and apply them to real and imagined scenarios. There will be a compellingly argued conclusion which follows inevitably from the evidence and arguments presented.

The questions are:

1. Peer to peer platforms will completely transform the economy in ways we have barely begun to imagine.

2. The Twentieth Century was America’s century but the notion that the Twenty First Century will be belong to China is ridiculous. It will be India’s.

3. Digital platforms empower publics sufficiently that Grunig’s and Hunt’s Theory (1984) is now a reality.

4. A communication professional should never lie for a client.

5. Global environmental issues can only be tackled by a transnational executive with regulatory and policing powers established under the UN.

6. The business of business is business.

7. Wikileaks needs to focus on corruption in the developing world.

8. The prevalence of fake news shows that there are no longer any gatekeepers in the media. People need to assess all sources critically.

Format for submission

The test will be taken under exam conditions. .

Extent of collaboration allowed

You are permitted to collaborate for peer support ONLY in terms of researching and developing the answer. However, it is an individual assignment and you are solely responsible for producing an original piece of work.