DJI CASE STUDY

Instructions Decision Two – 100 Marks

I am introducing Decision 2 assignment details early as the research theory covered in Chapters 5 and 6 should be applied to your second decision. Working in pairs, you are to analyze/research these 5 Countries: Germany, Sweden, Denmark, Netherlands, and Poland.

Part ONE – BERI Analysis (50), pg 288 - Collaborate with classmates via Discussion Board “International Marketing Information System (MIS) when you are assigning a score for each of the criteria noted below.

Step One: Create a matrix with the 7 BERI criteria listed (weights given) and the 5 countries noted above.

Political Stability (3) Economic Growth (3) Labour Cost/Productivity (2)

Inflation (1.5)

Balance of Payment (2)

GNI (1.5) Currency Convertibility (2.5)

Step Two: Score each country against the criteria and weighting, using a 5 point ranking (0-4) as noted in the textbook. (35 marks)

Step Three: Select the top 3 countries to move to the next screening; be sure to include a summary statement. Integrate data and inferences from previous modules where applicable. (10 marks)

Part TWO: Secondary Market Screen (50 Marks)

Step One: Develop the specific secondary screen criteria. (Analytical & critical thinking 22 marks)

Step Two: Weight this screen equally using the same 0 – 4 scale and evaluate the remaining three countries against the specific secondary screening criteria (that you’ve established (6)). (18 marks)

Step Three: provide a strong summation as to your criteria and which country you’ve selected to enter the particular country (10 Marks).

Hints: a) Integrate data and inferences from previous models where applicable; b) Sources used must be found posted in the Discussion Board (Stage 2) International (MIS); c) APA in-text citation is the LKSB standard; be sure to use more than 3 sources.

BERI Resource You must use only the sources listed in the International Marketing Information System (MIS), Discussion Board, for your BERI Analysis.

Course Learning Outcomes: 02, 08 and 09