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DecisionsforPeriod2023.pdf

28/05/21, 18)04Smartsims - MikesBikes Advanced Multi-Player

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Decisions for Period 2023 2021 Q2: BUSMGT 711 - Asia - ADAPT - Period 2023

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Product Decisions ------------------------------------------------------------ Brand Advertising $3,000,000 Product Adv3 Kids2019 Racers 2020 LS 2022 CM 2023

State Redeveloped Normal Normal Normal New Design Project Name ad 2022 Kids2019 Racer 2020 Leisure 2021 Commuter 2022 Retail Price $2,150 $380 $4,266 $499 $298 Advertising Expenditure $4,500,000 $4,000,000 $2,750,000 $4,200,000 $1,600,000 PR Expenditure $4,500,000 $1,400,000 $3,629,999 $1,400,000 $710,000 PlannedProduction (Units) 28,500 53,000 3,700 48,000 31,000 Finished Goods Inventory (Weeks) 2 2 2 2 2 ------------------------------------------------------------

Product Media Promotion Decisions ------------------------------------------------------------ Product Adv3 Adv3 Adv3 Kids2019 Kids2019 Kids2019 Racers 2020 Racers 2020 Racers 2020 LS 2022 LS 2022 Media TV Internet Magazines TV Internet Magazines TV Internet Magazines TV Internet Product Advertising $1,500,000 $1,050,000 $1,950,000 $2,500,000 $750,000 $750,000 $250,000 $1,000,000 $1,500,000 $2,700,000 $900,000 Product PR $1,500,000 $1,050,000 $1,950,000 $900,000 $250,000 $250,000 $330,000 $1,320,000 $1,979,999 $900,000 $300,000 ------------------------------------------------------------

Distribution Decisions ------------------------------------------------------------ Bike Shops Sports Stores Department Stores Extra Support $800,000 $800,000 $800,000 Retail Margin 41% 41% 27% ------------------------------------------------------------

Operations Decisions ------------------------------------------------------------ Responsiveness

WorkforceSize

Increase 0 Decrease 0

Plant

SCU Purchased 0 SCU SCU Sold 0 SCU

Process

Batch Size 750 Setup Time Reduction Expenditure $700,000 Supplier Relations Expenditure $900,000 Raw Material Stock (weeks) 2 Quality AverageSalary $24,000 Training Hours 65 Maintenance Expenditure $6,000,000 Quality Systems $6,000,000 Proportion Inspected 13% ------------------------------------------------------------

Design & Development Decisions ------------------------------------------------------------ Project Name AD 2023 Kids 2023 Design Goals: Style/Design 59.00 78.00 Technical Specs 62.00 11.00 Prime Cost $303.00 $63.00 Expenditure $300,000 $300,000 ------------------------------------------------------------

Finance Decisions ------------------------------------------------------------

28/05/21, 18)04Smartsims - MikesBikes Advanced Multi-Player

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Equity

Equity Raised $0 Equity Repurchased $0 Dividend Per Share $2.64

Debt

LT Debt Raised $0 LT Debt Repaid $0 Debt to Owner Raised $0 Debt to Owner Repaid $0 Interest Rate on Debt to Owner 0%

Investor PR

Investor PR $2,000,000 ------------------------------------------------------------

Share Investment Decisions ------------------------------------------------------------

Takeovers & Sales

Capital Transfers

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