report

28/05/21, 18)04Smartsims - MikesBikes Advanced Multi-Player

Page 1 of 2https://websim1.smartsims.com/1520626922/?action=applink&tag=DecisionReports

Decisions for Period 2022 2021 Q2: BUSMGT 711 - Asia - ADAPT - Period 2022

------------------------------------------------------------

Product Decisions ------------------------------------------------------------ Brand Advertising $3,000,000 Product Adv3 Kids2019 Racers 2020 LS 2022

State Redeveloped Normal Normal New Design Project Name AD 2021 Kids2019 Racer 2020 Leisure 2021 Retail Price $2,188 $390 $4,200 $500 Advertising Expenditure $3,900,000 $3,300,000 $2,200,000 $2,800,000 PR Expenditure $3,900,000 $1,100,000 $3,630,000 $2,800,000 PlannedProduction (Units) 28,500 48,000 3,200 38,000 Finished Goods Inventory (Weeks) 2 2 2 2 ------------------------------------------------------------

Product Media Promotion Decisions ------------------------------------------------------------ Product Adv3 Adv3 Adv3 Kids2019 Kids2019 Kids2019 Racers 2020 Racers 2020 Racers 2020 LS 2022 LS 2022 Media TV Internet Magazines TV Internet Magazines TV Internet Magazines TV Internet Product Advertising $1,300,000 $900,000 $1,700,000 $2,100,000 $600,000 $600,000 $200,000 $800,000 $1,200,000 $1,800,000 $600,000 Product PR $1,300,000 $900,000 $1,700,000 $700,000 $200,000 $200,000 $330,000 $1,320,000 $1,980,000 $1,800,000 $600,000 ------------------------------------------------------------

Distribution Decisions ------------------------------------------------------------ Bike Shops Sports Stores Department Stores Extra Support $750,000 $750,000 $750,000 Retail Margin 41% 41% 27% ------------------------------------------------------------

Operations Decisions ------------------------------------------------------------ Responsiveness

WorkforceSize

Increase 0 Decrease 0

Plant

SCU Purchased 0 SCU SCU Sold 0 SCU

Process

Batch Size 700 Setup Time Reduction Expenditure $600,000 Supplier Relations Expenditure $800,000 Raw Material Stock (weeks) 2 Quality AverageSalary $23,500 Training Hours 100 Maintenance Expenditure $3,000,000 Quality Systems $3,000,000 Proportion Inspected 10% ------------------------------------------------------------

Design & Development Decisions ------------------------------------------------------------ Project Name Commuter 2022 ad 2022 Design Goals: Style/Design 27.00 57.00 Technical Specs 11.00 60.00 Prime Cost $56.00 $293.00 Expenditure $1,100,000 $500,000 ------------------------------------------------------------

Finance Decisions ------------------------------------------------------------

28/05/21, 18)04Smartsims - MikesBikes Advanced Multi-Player

Page 2 of 2https://websim1.smartsims.com/1520626922/?action=applink&tag=DecisionReports

Equity

Equity Raised $0 Equity Repurchased $0 Dividend Per Share $2.25

Debt

LT Debt Raised $0 LT Debt Repaid $0 Debt to Owner Raised $0 Debt to Owner Repaid $0 Interest Rate on Debt to Owner 0%

Investor PR

Investor PR $1,600,000 ------------------------------------------------------------

Share Investment Decisions ------------------------------------------------------------

Takeovers & Sales

Capital Transfers

------------------------------------------------------------ ------------------------------------------------------------